{"schema":"rootz.ai/sec-company/v1","layer":1,"cik":"0001648087","name":"AMERICAN REBEL HOLDINGS INC","summary":"American Rebel Holdings, Inc. is a lifestyle brand operating as 'Americas Patriotic Brand,' designing, manufacturing, and marketing branded safes, personal security products, apparel, and accessories. The Company acquired Champion Safe Company in 2022, expanding its safe product lines. In 2023, it entered the beer market with American Rebel Light Beer. It also pursues minority equity investments, real estate, and brand licensing opportunities.","people":[],"products":[{"name":"American Rebel Branded Safes","type":"hardware","description":"Home and personal safes constructed primarily of U.S.-made steel, designed for firearms and valuables storage."},{"name":"Champion Safe Products","type":"hardware","description":"Legacy safe brand acquired in 2022, offering quality safes since 1999."},{"name":"American Rebel Light Beer","type":"service","description":"Premium domestic light lager beer, approximately 100 calories, 4.3% ABV, launched regionally in September 2024."},{"name":"American Rebel Backpacks","type":"hardware","description":"Concealed carry backpacks featuring a Personal Protection Pocket for secure firearm storage."},{"name":"Freedom 2.0 Concealed Carry Jackets","type":"hardware","description":"Concealed carry jackets with silent magnetic closure concealment pockets."},{"name":"American Rebel Apparel and Accessories","type":"hardware","description":"Branded apparel and accessories for men and women under the American Rebel brand."}],"partnerships":[{"partner_name":"Associated Brewing Company","partnership_type":"OEM","description":"Exclusive producer and seller of American Rebel branded spirits and beer under a Master Brewing Agreement signed August 2023.","start_date":null},{"partner_name":"Schmittys (Sydona Enterprises, LLC)","partnership_type":"strategic","description":"19.01% minority ownership acquired to leverage Schmittys presence in the smokeless market and explore licensing opportunities.","start_date":null},{"partner_name":"RAEK Data, LLC","partnership_type":"strategic","description":"Minority membership interest acquired via Series D Preferred Stock for additional operational influence.","start_date":null},{"partner_name":"Streeterville Capital, LLC","partnership_type":"strategic","description":"Purchased $2,000,000 portion of Damon Note from Streeterville in exchange for 2,000 shares of Series E Preferred Stock.","start_date":null}],"affiliations":[],"origin":{"leaf":"926cc2ce3adce50a880014658d2dc4b10204d385267f7433a31ce05d3b73718e","formula":"v2: sha256( sha256(content) || parent || source_accession )","content_sha256":"3f45cd50e9e59d01168bfd796682aece143bb2714ece3849265ab78914ee07bb","parent":"092f9fc92511a6bb5d4a0f81559313dca8c6ec58f7bb0286accac7776ca28ea8","source":"0001493152-26-014291","chain":"sec.gov/EDGAR (retrieved over TLS, accession recorded) > origin.rootz.global extraction > this response","registry":"origin.rootz.global","verify":"Recompute it: sha256(sha256(<this response body minus the origin block>) || parent || source_accession). 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