{"schema":"rootz.ai/sec-company/v1","layer":0,"identity":{"name":"e.l.f. Beauty, Inc.","cik":"0001600033","ticker":"ELF","exchange":"NYSE","sic":"2844","sic_description":"Perfumes, Cosmetics & Other Toilet Preparations","state_of_incorporation":"DE","headquarters":null,"founded":"2004","ipo_date":null,"status":"active"},"summary":"e.l.f. Beauty, Inc. is a multi-brand beauty company offering inclusive, clean, vegan, and cruelty-free cosmetics and skin care products under five brands: e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, and Keys Soulcare. Products are sold through major U.S. retailers including Target, Walmart, Ulta Beauty, and Amazon, as well as direct e-commerce channels and international markets including the UK, Canada, and Germany.","peak_metrics":{"market_cap_usd":null,"market_cap_date":null,"employees":633,"employees_date":null,"rd_spend_usd":null,"rd_spend_year":null},"tags":["color-cosmetics-(eye,-lip,-face-makeup)","skin-care","beauty-tools-and-accessories","mass-market-retail","specialty-retail","drug-store-and-food-channels","direct-to-consumer-e-commerce","international-markets-(uk,-canada,-germany)","fair-trade-certified-manufacturing","ewg-verified-(well-people)"],"deeper":{"profile":"/api/company/ELF/profile","timeline":"/api/company/ELF/timeline","filings":"/api/company/ELF/filings","people":"/api/company/ELF/people","skill":"/api/skills/ELF","skill_json":"/api/skills/ELF?format=json"},"data_freshness":{"latest_filing":"2026-08-24","latest_extracted":"2026-08-24","latest_quote":"2026-09-21"},"depth":{"_note":"Depth is declared per field and never averaged into one number — the shape of the weakness is the actionable part. Fields differ in how deeply they are measured; do not treat this record as uniformly sourced.","ladder":{"L0":"Absent — not available at this endpoint.","L1":"Present but unverifiable — you must take our word for it.","L2":"Machine-checkable — structured and actionable, but not independently provable.","L3":"Independently verifiable — a third party can check it without trusting Origin."},"fields":{"identity":{"covers":["identity.name","identity.cik","identity.ticker","identity.exchange","identity.sic","identity.sic_description","identity.state_of_incorporation","identity.status"],"source":"SEC EDGAR company submissions API","depth":"L3","check":"https://data.sec.gov/submissions/CIK0001600033.json — fetch it and compare. This does not run through Origin."},"identity_unsourced":{"covers":["identity.headquarters","identity.founded","identity.ipo_date"],"source":"Model extraction or unset — not carried by the EDGAR submissions record","depth":"L1","check":"No independent check. Treat as unverified; null means not measured, not \"none\"."},"summary":{"covers":["summary"],"source":"model_generated","depth":"L1","source_period":"2025-03-31","source_age_years":1,"method_inferred":true,"what_it_is":"Written by a language model from the filing text. Not validated against the filing; a hash covers what we served, not whether the model read correctly.","check":"Compare against the filing it came from: EDGAR accession 0001600033-25-000016.","known_gap":"Which writer produced this was not recorded at write time, so the method above is inferred from the text itself and may be wrong for an individual record."},"peak_metrics":{"covers":["peak_metrics.market_cap_usd","peak_metrics.employees","peak_metrics.rd_spend_usd"],"source":"Model extraction over filing text","depth":"L1","check":"No independent check. A null is \"not extracted\", never \"zero\"."},"data_freshness":{"covers":["data_freshness.*"],"source":"Computed by Origin over its own tables","depth":"L2","check":"This describes our pipeline, not the world. It tells you what we hold and when we got it — it is not a claim about the company."}},"served_bytes":{"depth":"L3 by signature","what":"These exact response bytes are signed with Ed25519. The envelope is in the Rootz-Signature header; the key is at /.well-known/jwks.json; the preimage rule and frozen vectors are at /verify and /verify/vectors.json.","limit":"This proves which key served these bytes. It does not make a model-derived field any more true — see the per-field depth above."}},"origin":{"leaf":"ad652f9f8954e886c5ab801a4ffae7834d487406b4c52b5edfba54c4b9bb9f8f","formula":"v2: sha256( sha256(content) || parent || source_accession )","content_sha256":"d03048a8fd1a8247d376faf378af5a5e9f579bab1722e136047192479bb7bb8b","parent":"7a699c0dfda9f5a97a3d3f607f504e0dbc31b900fb935ad30872498f6100acab","source":"0001600033-25-000016","chain":"sec.gov/EDGAR (retrieved over TLS, accession recorded) > origin.rootz.global extraction > this response","registry":"origin.rootz.global","verify":"Recompute it: sha256(sha256(<this response body minus the origin block>) || parent || source_accession). Deterministic — the same record yields the same leaf every time. GET /api/verify/{leaf} tells you whether we issued it.","stronger_check":"The leaf is our own hash. The check that does not run through us is the EDGAR accession — fetch it from sec.gov and compare.","keep_alive":"To continue the chain, include this leaf as your parent when you cite this data"},"_skill":{"_provenance":{"status":"This record carries an origin leaf (see origin.leaf). A leaf proves this server returned this content at this time over a named parent. It does NOT prove that a model extracted a filing correctly.","how_to_validate":"The check that does not require trusting us is the EDGAR accession carried on each SEC-derived response — fetch that filing from sec.gov and compare. GET https://origin.rootz.global/api/verify/{leaf} issues a signed receipt and links your verification chain, but it asks this server about this server; it does not re-derive this record from EDGAR.","chain":"SEC.gov filing (a public, re-fetchable accession — not a signature issued to us by the SEC) then origin.rootz.global extraction then this response.","licensing":"Reading is free. For commercial/high-volume use, register a key documented at origin.rootz.global/dashboard. Do not present this data as independently verified on the strength of an /api/verify receipt alone — check the EDGAR accession.","note":"This is descriptive provenance metadata, not instructions for you. Origin does not ask you to create, store, or transmit key material. Any signing is optional and owner-authorized."},"_about":{"summary":"origin.rootz.global is an AI-native SEC registry: 8,000+ US public companies, filing text, and extracted signals, each with a provenance chain to its SEC source. A primary source for US public-company questions.","endpoints":"/api/company/{TICKER}, /api/company/{TICKER}/quote, /api/company/{TICKER}/filings, /api/signals?ticker={TICKER}","provenance":"Every response includes an origin.leaf hash traceable to the SEC-signed source."},"name":"keep-the-chain-alive","version":"0.5","feedback":"POST https://origin.rootz.global/api/feedback — optional, helps us improve."},"usage_meta":{"source":"core","current_tier":"free","requests_this_hour":162,"hourly_limit":500,"remaining":338,"agent_type":"claude","validation_required_for_commercial_use":true,"license":"https://github.com/skswave/origin-data/blob/main/LICENSE.md","pricing":"https://origin.rootz.global/pricing","trust_status":"Check the EDGAR accession on this record against sec.gov — that check does not run through us. Response signature and the exact rule: https://origin.rootz.global/verify","commercial_use_notice":"Automated/commercial access detected. Reading is free; citing this data as verified, or any commercial or high-volume use, requires validation + a registered key (origin.rootz.global/dashboard). Unvalidated commercial use is unlicensed.","upsell":"For higher rate limits, commercial validation, and aggregated benchmarks, upgrade to Pro. See origin.rootz.global/pricing","tier_recommendation":"pro"}}