{"schema":"rootz.ai/sec-company/v1","layer":1,"cik":"0001015383","name":"Outdoor Holding Co","summary":"Outdoor Holding Company (formerly AMMO, Inc.) operates GunBroker.com, a leading U.S. online marketplace for firearms, hunting, shooting sports, and related products. GunBroker facilitates transactions between buyers and sellers without holding inventory, leveraging a network of over 32,000 federally licensed firearms dealers (FFLs) for regulated item transfers. The platform serves approximately 8.4 million registered users and offers services including analytics, digital advertising, and auction-style listings. The company sold its Ammunition manufacturing segment to Olin Winchester, LLC in April 2025.","people":[],"products":[{"name":"GunBroker.com Marketplace","type":"platform","description":"Online auction and sales marketplace for firearms, ammunition, and outdoor/shooting sports products connecting buyers and sellers via FFL dealers."},{"name":"Outdoor Analytics","type":"software","description":"Formerly GunBroker Analytics; provides sellers, manufacturers, and industry stakeholders with actionable insights from platform transaction and listing data."},{"name":"GunBroker Advertising","type":"service","description":"Digital advertising solutions for sellers and manufacturers including banner ads, promotional emails, and content development targeting outdoor/shooting sports communities."},{"name":"Collectors Elite Platform","type":"platform","description":"Premium marketplace tier for rare and collectible firearms, offering curated listings and specialized seller exposure."},{"name":"Financing Tools for Sellers","type":"service","description":"Integrated financing options enabling sellers to offer flexible payment plans to qualified buyers for higher-value items."}],"partnerships":[{"partner_name":"Olin Winchester, LLC","partnership_type":"strategic","description":"Sold the Ammunition Manufacturing Business assets to Olin Winchester for a gross purchase price of $75.0 million; Transaction closed April 18, 2025.","start_date":null}],"affiliations":[],"origin":{"leaf":"7bd801919d0eaf12c019b6810c865e863f5e9f0b637c5bd45c0781a1e410809f","formula":"v2: sha256( sha256(content) || parent || source_accession )","content_sha256":"a44602ad7e1a726cf95ce57951180126e577b38eee28a72461617dc408147c0b","parent":"a4494d1a1c76ae88843f48d12b7bedb455c083f018b6f0f1ef72911935a0383f","source":"0000950170-25-086893","chain":"sec.gov/EDGAR (retrieved over TLS, accession recorded) > origin.rootz.global extraction > this response","registry":"origin.rootz.global","verify":"Recompute it: sha256(sha256(<this response body minus the origin block>) || parent || source_accession). 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