{"schema":"rootz.ai/sec-company/v1","layer":1,"cik":"0001643953","name":"Purple Innovation, Inc.","summary":"Purple Innovation, Inc. designs, manufactures, and sells premium comfort products including mattresses, pillows, cushions, bases, sheets, and other sleep products. Founded on proprietary Hyper-Elastic Polymer gel technology originally developed for medical applications, Purple sells through direct-to-consumer channels (Purple.com, showrooms, contact center, online marketplaces) and wholesale partners. As of December 31, 2025, DTC accounted for 55.8% of net revenues and the company operated 55 showrooms across the United States.","people":[],"products":[{"name":"Purple Flex","type":"hardware","description":"Entry-level mattress in the Essentials collection using Hyper-Elastic Polymer technology."},{"name":"The Purple Mattress","type":"hardware","description":"Core mattress product in the Essentials collection featuring proprietary gel grid technology."},{"name":"The Purple Plus","type":"hardware","description":"Enhanced mattress in the Essentials collection with Hyper-Elastic Polymer technology."},{"name":"Restore / RestorePlus / RestorePremier","type":"hardware","description":"Mid-tier Restore collection mattresses offering premium comfort with Hyper-Elastic Polymer technology."},{"name":"Rejuvenate / RejuvenatePlus / RejuvenatePremier","type":"hardware","description":"Luxury Rejuvenate collection mattresses; re-launched in Q2 2025 with newly innovated grid technology."},{"name":"Purple Pillows","type":"hardware","description":"Pillows utilizing Hyper-Elastic Polymer technology for pressure relief and temperature neutrality."},{"name":"Purple Cushions","type":"hardware","description":"Seat cushions utilizing proprietary Hyper-Elastic Polymer gel technology."},{"name":"Purple Bases","type":"hardware","description":"Adjustable bed bases sold as accessories to Purple mattress products."},{"name":"Purple Sheets","type":"hardware","description":"Branded sheets sold as sleep accessories."},{"name":"Mattress Protectors, Blankets and Duvets","type":"hardware","description":"Additional sleep accessory products offered under the Purple brand."}],"partnerships":[{"partner_name":"Mattress Firm","partnership_type":"strategic","description":"Leading brick-and-mortar specialty mattress retailer carrying Purple products as a wholesale partner.","start_date":null},{"partner_name":"Ashley Furniture","partnership_type":"strategic","description":"Leading furniture store serving as a wholesale retail partner for Purple products.","start_date":null}],"affiliations":[],"origin":{"leaf":"3096b27e50e73a815a2719fa7269944908a75d5be4f666577ec68dd293d4bc32","formula":"v2: sha256( sha256(content) || parent || source_accession )","content_sha256":"dd19f6ef5d3309b5dae15be4f1a9c545a380c34a3b3413ad7a91b3e4c71a4e46","parent":"11e982d39dd062393d873dcb638ebbda76e41aa0504171bcad832bba191cbc76","source":"0001213900-26-036974","chain":"sec.gov/EDGAR (retrieved over TLS, accession recorded) > origin.rootz.global extraction > this response","registry":"origin.rootz.global","verify":"Recompute it: sha256(sha256(<this response body minus the origin block>) || parent || source_accession). 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