Maplebear Inc.

CART | Nasdaq | CIK: 0001579091 | SIC: 7389 Services-Business Services, NEC | active
Maplebear Inc. (Instacart) is a technology and enablement partner for the grocery industry. It operates Instacart Marketplace, connecting customers to over 2,200 retail banners for delivery and pickup; Instacart Enterprise Platform, powering retailers' e-commerce, fulfillment, and in-store technologies; and Instacart Ads, an advertising platform serving over 9,000 active brands using first-party transaction data. Since founding, Instacart has powered more than 1.6 billion orders and reaches over 98% of North American households.
online-grocery-delivery-and-pickupgrocery-retail-technology-and-e-commerce-enablementdigital-advertising-for-grocery-brandsin-store-retail-technologygig-economy-/-flexible-shopper-workforcefulfillment-apiartificial-intelligence-(ai)-and-machine-learning
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Products

NameTypeDescription
Instacart MarketplaceplatformOnline marketplace connecting customers to retailers for grocery delivery and pickup across multiple shopping occasions.
Instacart Enterprise PlatformplatformEnd-to-end technology solution for retailers covering e-commerce, fulfillment, connected stores, ads, marketing, and insights.
Instacart AdsplatformDigital advertising platform for brands using first-party transaction data to drive product discovery and purchases.
Instacart+serviceMembership program offering unlimited $0 delivery fees on qualifying orders and other exclusive customer benefits.
Caper CartshardwareAI-powered smart shopping carts enabling a connected in-store experience for retailers.
Carrot TagshardwareIn-store technology solution for retailers to support seamless online and in-store operations.
EversightsoftwarePricing and promotions optimization technology offered as part of Connected Stores.
FoodStormsoftwareOrder management technology for retailers included in the Connected Stores suite.
Carrot AdsplatformEnterprise ads offering bringing Instacart Ads capabilities to retailers' own storefronts and apps.
StorefrontplatformE-commerce storefront technology powering more than 380 grocers' e-commerce sites.

SEC Filings

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