Filed 2026-03-31 · Period ending 2025-12-31 · 31,850 words · SEC EDGAR source
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** UNITED STATES** **SECURITIES AND EXCHANGE COMMISSION** **Washington, D.C. 20549** **** **FORM 10-K** **** ** ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934** **For the fiscal year ended December 31, 2025** **or** ** TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934** **Commission File No. 333-257323** **** **** **** **Specificity, Inc.** (Exact name of registrant as specified in its charter) | Nevada | | 85-4017786 | | | State or other jurisdiction of incorporation or organization | | (I.R.S. Employer Identification No.) | | | 8429 Lorraine Rd., Suite 377 Lakewood Ranch | | 34202 | | | (Address of principal executive offices) | | (Zip Code) | | Registrants telephone number, including area code: **(813) 364-4744** Securities registered pursuant to Section 12(b) of the Act: | Title of each class | Trading Symbol | Name of each exchange on which registered | | | Common stock | SPTY | OTCID | | Securities registered pursuant to Section 12(g) of the Exchange Act: **None** Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non- accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer, non-accelerated filer, smaller reporting company and emerging growth in Rule 12b-2 of the Exchange Act. | Large Accelerated filer | | Accelerated filer | | | | Non-accelerated filer | | Smaller reporting company | | | | | | Emerging growth company | | | If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Indicate by check mark whether the registrant has filed a report on and attestation to its managements assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements. Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrants executive officers during the relevant recovery period pursuant to 240.10D-1(b). Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrants Knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. Yes No Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No As of December 31, 2025, the last business day of the Registrants most recently completed fiscal year, the market value of our common stock held by non-affiliates was $592,590. The number of shares of the Registrants common stock, $0.001 par value per share, outstanding as of March 30, 2026 was 17,037,358. | | | | | [Table of Contents](#toc) **SPECIFICITY, INC.** **FORM 10-K** **TABLE OF CONTENTS** | | | Page Number | | | | | | | | | PART I | | | | Item 1. | Business | 2 | | | Item A. | Risk Factors | 7 | | | Item 1B. | Unresolved Staff Comments | 14 | | | Item 2. | Properties | 14 | | | Item 3. | Legal Proceedings | 14 | | | Item 4. | Mine Safety Disclosures | 14 | | | | | | | | | PART II | | | | Item 5. | Market for Registrants Common Equity, Related Shareholder Matters and Issuer Purchases of Equity Securities | 15 | | | Item 7. | Managements Discussion and Analysis of Financial Condition and Results of Operations | 15 | | | Item 7A. | Quantitative and Qualitative Disclosure About Market Risk | 20 | | | Item 8. | Financial Statements and Supplementary Data | 20 | | | Item 9. | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure | 20 | | | Item 9A. | Controls and Procedures | 20 | | | Item 9B. | Other Information | 21 | | | Item 9C. | Disclosure Regarding Foreign Jurisdictions that Prevent Inspections | 21 | | | | | | | | | PART III | | | | Item 10. | Directors and Executive Officers of the Registrant | 22 | | | Item 11. | Executive Compensation | 24 | | | Item 12. | Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters | 25 | | | Item 13. | Certain Relationships and Related Transactions, and Director Independence | 26 | | | Item 14. | Principal Accounting Fees and Services | 26 | | | | | | | | | PART IV | | | | Item 15. | Exhibits, Financial Statement Schedules | 27 | | | Item 16. | Form 10-K Summary | 27 | | | Signatures | 28 | | | | | | | [Table of Contents](#toc) **FORWARD-LOOKING STATEMENTS** Certain statements discussed in Item 1 (Business), Item 3 (Legal Proceedings), Item 7 (Managements Discussion and Analysis of Financial Condition and Results of Operations and elsewhere in this Annual Report on Form 10-K as well as in other materials and oral statements that the Company releases from time to time to the public constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements concerning managements expectations, strategic objectives, business prospects, anticipated economic performance and financial condition and other similar matters involve significant known and unknown risks, uncertainties and other important factors that could cause the actual results, performance, or achievements of results to differ materially from any future results, performance or achievements discussed or implied by such forward-looking statements. Such risks, uncertainties and other important factors are discussed and Item 7 Managements Discussion and Analysis of Financial Condition and Results of Operations. In addition, these statements constitute the Companys cautionary statements under the Private Securities Litigation Reform Act of 1995. It should be understood that it is not possible to predict or identify all such factors. Consequently, the following should not be considered to be a complete discussion of all potential risks or uncertainties. The words anticipate, estimate, expect, project, intend, believe, plan, target, forecast and similar expressions are intended to identify forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. The Company disclaims any obligation or undertaking to provide any updates or revisions to any forward-looking statement to reflect any change in the Companys expectations or any change in events, conditions, or circumstances on which the forward-looking statement is based. It is advisable, however, to consult any further disclosures the Company makes on related subjects in its Annual Reports on Form 10-K and Current Reports on Form 8-K filed with the Securities and Exchange Commission (the SEC). **Emerging Growth Company Status** We are an emerging growth company, as defined in the Jumpstart Our Business Startups Act enacted in April 2012, and, for as long as we continue to be an emerging growth company, we may choose to take advantage of exemptions from various reporting requirements applicable to other public companies including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. We will remain an emerging growth company until the earliest of (i) the last day of the fiscal year in which we have total annual gross revenues of $1 billion or more; (ii) the last day of the fiscal year following the fifth anniversary of the date of an initial public offering of our equity securities; (iii) the date on which we have issued more than $1 billion in non-convertible debt during the prior three year period; and (iv) the date on which we are deemed to be a large accelerated filer. | | 1 | | | [Table of Contents](#toc) PART I **Item 1. Business** **Company Overview** Specificity, Inc. (hereinafter the Company, we, our, us) was incorporated in the State of Nevada on November 25, 2020 (Inception). The Companys principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. Our telephone number is (813) 364-4744. At our core we are a full service digital marketing firm that delivers cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. Our digital marketing solutions focus on Business to Business (B2B) and Business to Consumer (B2C) markets and give small and medium sized businesses (SMBs) a fair chance to capture online traffic. Our underlying technology solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. We also implement intuitive ad sequencing, audience ID technology, Artificial Intelligence (AI) integration, saturation modeling, conversion funneling, Customer Relationship Management (CRM) integration, traffic resolution, and comprehensive analytics reporting. Our digital marketing capabilities were acquired through organic development in-house and through our efforts as a tech incubator and early adopter of innovative marketing tools. Currently, our operations are focused on 3 service offerings within our single segment business. | 1. | Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital marketing service designed exclusively for advertising agencies to partner their traditional campaigns with digital. This solution allows agencies to expand their service offerings by providing cutting-edge digital marketing solutions under their own brand, without the need for in-house expertise or infrastructure. | | **Key Features & Benefits:** | | Seamless White-Label Integration: Agencies can deliver top-tier digital marketing services without investing in additional personnel or technology. | | | | Advanced Data & Targeting Capabilities: Provides agencies with access to behavior-based audience targeting and real-time data to optimize client campaigns. | | | | Scalability & Customization: Services can be tailored to fit agency-specific needs, allowing for a flexible, on-demand partnership model. | | | | Comprehensive Support & Training: Ensures agencies and their teams are fully equipped to leverage the platform for client success. | | Tradigital Partners empowers ad agencies to compete in an increasingly digital world by offering best-in-class solutions without the overhead or complexity of developing them in-house. | 2. | Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically for small and medium-sized businesses (SMBs). Unlike enterprise-level marketing platforms that require significant investment and expertise, Put-Thru delivers powerful digital advertising solutions at an affordable price point, helping SMBs compete with larger brands. | | | | 2 | | | [Table of Contents](#toc) **** **Key Features & Benefits:** | | Cost-Effective Ad Tech: Offers sophisticated digital marketing tools at a fraction of the cost of traditional enterprise solutions. | | | | Behavior-Based Targeting: Uses real-time consumer behavior data to improve ad efficiency and minimize wasted spend. | | | | Simple & Scalable: Provides small businesses with a user-friendly platform that can scale as they grow. | | | | Omnichannel Marketing Solutions: Integrates with multiple advertising channels, including social media, search, and display networks. | | Put-Thru democratizes digital marketing by making high-quality, data-driven advertising accessible to SMBs, ensuring they reach the right audience without overspending. | 3. | PickPocket - DIY Digital Marketing Platform for Small Business Owners. Pick Pocket is a do-it-yourself (DIY) digital marketing platform built for small business owners who want to take control of their advertising efforts while cutting out the waste of audiences that dont make sense for their product or service. Designed for businesses with annual revenues between $500,000 and $5 million, Pick Pocket leverages behavior-based ID technology to help users build ideal customer profiles and directly target potential buyers through their mobile devices. The main goal of PickPocket is to directly target your competitors. | | **Key Features & Benefits:** | | DIY-Friendly Interface: A user-friendly platform that empowers business owners to create and launch campaigns without marketing expertise. | | | | Behavior-Based ID Targeting: Identifies and reaches high-intent consumers based on real-time behaviors, increasing campaign effectiveness. | | | | Cost-Effective Marketing Solution: Eliminates the need for expensive agency services by giving small businesses direct access to advanced marketing tools. | | | | Mobile-First Approach: Optimizes ad delivery for mobile devices, ensuring businesses engage customers where they spend the most time. | | Although fully developed, Pick Pocket has not yet generated revenue, presenting an opportunity for future monetization strategies, including subscriptions, performance-based pricing, or value-added services. **Strategic Vision** We are a technology company with two core missions: | | First, we endeavor to deliver the latest digital marketing technology to companies of all sizes making them nationally, regionally, and locally competitive. In this capacity, we come to the table already vertically integrated and capable of executing any size campaign. | | | | Second, we are a tech incubator. We identify technology-based marketing solutions, take an equity share position in return for utilizing our internal resources to complete the buildout of technology-based solutions, and then using our marketing prowess to draw clients to these businesses. We have the internal personnel to successfully complete these projects and our marketing capabilities will deliver lower advertising costs to launch new projects making growth faster to attain. | | **** | | 3 | | | [Table of Contents](#toc) **** **Our Target Market in Digital Marketing** As a digital marketing agency, we are often an early adopter of innovative digital marketing tools. Our team keeps our clients ahead of the technology curve instead of chasing it. Our ability to identify audiences in granular ways other tech companies have given up on, positions us well to deliver better results at lower costs. By delivering ads to more targeted audiences, our clients enjoy the benefit of focusing their digital spend on audiences that make sense for their products and services. While the large social media/tech companies are eliminating or limiting access to targeting tools, we continue to add better targeting tools all the time. As digital marketing continues to evolve, we often find ourselves with an incredibly unique opportunity to evolve our digital marketing tool and services to better serve the needs of our broader market. While the large tech companies and social media firms are removing targeting mechanisms from their platforms, businesses are waking up to the fact that more targeted audiences lower their cost per acquisition and dramatically improve their return on investment (ROI). All of these events put us in a great position to acquire new clients in mass. Our capital raises will in large part be used to grow our sales team in two regions initially and then expand quickly thereafter. The two regions we are starting with are the Tampa and New England markets and will be targeting medium sized clients with revenues between $5 million and $25 million (Target Market). We know that clients with this type of revenue typically have internal marketing teams that are more suited to understand analytics and can more easily track results and leverage our digital marketing tools and services. When this is the case, these clients stay longer and are more active in running their campaign which makes it far easier to produce new creative campaigns and get those campaigns approved more quickly; which is a critical component for campaign optimization. We know from experience in the marketplace that clients in our Target Market spend on average $5,100 per month and this data point is important because it enable us to set our pricing at levels that can sustain projected profitability after accounting for sales expenses and the overhead required to execute a digital marketing campaign for a client. Both Tampa and the New England region have a plethora of companies that fall into our Target Market approach. We believe our focus in 2026 and 2027 will be driving sequential revenue growth and adding additional vertically integrated marketing solution capabilities. We expect to spend our capital raise proceeds on business development, development and/or acquisition of additional digital marketing capabilities and hiring subject matter expertise to support our infrastructure and public company reporting requirements. Having a well-trained staff in place will not only allow for the expeditious onboarding of new clients but will also go a long way in retaining clients we bring on. Strong client retention is foundational to long-term success in our business. We have already automated much of what we do so the length of time required to properly train people is drastically reduced. **** **Tech Incubator** In the digital marketing space, there are numerous opportunities for project completion. Men and women across the country have great ideas but not the resources to finish their projects. Our model is simple, once we identify these opportunities, we will negotiate an equity share position in return for using our resources to complete the buildout. These resources include our website design team, programmers, graphic designers, digital marketers and management. Due to the nature of what we do, we welcome these projects with both the ability to help complete and market them. We can identify the audience most likely to use them and then aggressively advertise to that audience. Our goal in doing so is to spin them off into their own company and then take our profit when the time is right. **Going Concern** As reflected in the accompanying audited financial statements, during the year ended December 31, 2025, we incurred a net loss of $473,147 and used cash of $89,807 in operating activities. Although we have been able to generate revenue from contracts with customers since inception, our ability to scale our business and continue as a going concern is dependent on our ability to raise capital to implement our business plan and then generate sufficient revenues to generate positive net income and cash flow. | | 4 | | | [Table of Contents](#toc) As a reminder there is no guarantee that we will be able to raise sufficient capital or generate a level of revenue to sustain our planned operations or that we will ever be profitable. Our financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classifications of liabilities that may result should we ultimately be unable to continue as a going concern. **Competition** We operate in a highly competitive and fragmented industry. We compete for business and talent with the operating subsidiaries of large global holding companies such as Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and Havas SA, as well as with numerous independent agencies that operate in multiple markets. Our Partner Firms also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies and other services firms that offer related services. We must compete with all of these other companies to maintain and grow existing client relationships and to obtain new clients and assignments. We compete at this level by providing clients with innovative marketing solutions that leverage the full power of data, technology, and superior creativity. Specificity also benefits from cooperation among its entrepreneurial Partner Firms, which enables Specificity to service the full range of global clients varied marketing needs through custom integrated solutions. Additionally, Specificitys maintenance of separate, independent operating companies enables Specificity to effectively manage potential conflicts of interest by representing competing clients across its network. **Clients** As discussed above in more detail under the section titled Our Target Market in Digital Marketing, our Target Market is medium sized clients with revenues between $5 million and $25 million that exhibit a long term retention with an average of $5,100 per month in digital marketing services or spend. Our general geographic focus currently is in the Tampa Bay and New England areas. We will expand scope of our geographic focus in the future as we develop success in our primary markets. Due to the nature of our business and the relative size of certain contracts which are entered into in the ordinary course of business, the loss of any single significant customer would have a material adverse effect on our results of operations. In future periods, we will continue to focus on diversifying our revenue by increasing the number of our customer contracts and seeking out partnerships that will allow us to increase our customer reach beyond our limited reach. **Intellectual Property** Intellectual property rights are important to our business. We believe we will come to rely on a combination of patent, copyright, trademark, service mark, trade secret and other rights in the United States and other jurisdictions, as well as confidentiality procedures and contractual provisions to protect our proprietary technology, processes and other intellectual property. We will protect our intellectual property rights in a number of ways including entering into confidentiality and other written agreements with our employees, customers, consultants and partners in an attempt to control access to and distribution of our documentation and other proprietary technology and other information. Despite our efforts to protect our proprietary rights, third parties may, in an unauthorized manner, attempt to use, copy or otherwise obtain and market or distribute our intellectual property rights or technology. U.S. patent filings are intended to provide the holder with a right to exclude others from making, using, selling or importing in the United States the inventions covered by the claims of granted patents. Our patents, including our pending patents, if granted, may be contested, circumvented or invalidated. Moreover, the rights that may be granted in those issued and pending patents may not provide us with proprietary protection or competitive advantages, and we may not be able to prevent third parties from infringing those patents. Therefore, the exact benefits of our issued patents and, if issued, our pending patents and the other steps that we have taken to protect our intellectual property cannot be predicted with certainty. | | 5 | | | [Table of Contents](#toc) **Seasonality** Our business is not seasonal. However, our revenues and operating results may vary significantly from quarter-to-quarter, due to revenues earned on contracts due to one or more of the following reasons: | | Onboarding of clients and launching their specific digital marketing services | | | | Large one-time digital marketing campaigns requested by our clients | | | | Seasonality of a clients business which impacts digital marketing services and spend requirements | | | | Product or service launches or discontinuation by a client | | | | Change in control of ownership events that may affect client spend and timing | | | | Directed increase or decreases in marketing campaigns as directed by a client | | | | The commencement and completion of contracts during any particular quarter. | | Because a portion of our expenses, such as personnel and platform costs, are fixed in the short term, successful contract performance and variation in the volume of activity as well as in the number of contracts commenced or completed during any quarter may cause significant variations in operating results from quarter to quarter. **Employees** As of December 31, 2025, we had approximately 9 full-time employees. We contract with independent consultants and employ temporary or full-time employees as needed. Potential employees possessing the unique qualifications required are readily available for both part-time and full-time employment. The primary method of soliciting personnel is through recruiting resources directly utilizing all known sources including electronic databases, public forums, and personal networks of friends and former co-workers. We believe that our future success will depend in part on our continued ability to offer competitive market compensation packages to attract and retain highly skilled, highly motivated and disciplined managerial, technical, sales and support personnel. In addition, confidentiality and non-disclosure agreements are in place with many of our clients, employees and consultants and such agreements are included our policies and procedures. None of our employees are subject to a collective bargaining agreement. We believe that our relations with our employees are good. **Corporate Information** We incorporated under the laws of the State of Nevada on November 25, 2020, as Specificity, Inc. Our principal executive offices are located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. Our telephone number is (813) 364-4744. Our internet address www.specificityinc.com. Information on our website is not incorporated into this Form 10-K. We make available free of charge through our website our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with, or furnish it to, the United States Securities and Exchange Commission (the SEC). The SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC at http://www.sec.gov. | | 6 | | | [Table of Contents](#toc) **** **Item 1A. Risk Factors** Generally, as a smaller reporting and emerging growth company, we are required to disclose risk factors if material. We have chosen to present the following Risk Factors which we believe are material to our ongoing business. These do not encompass all possible risks related to our Company. You should carefully consider the risks described below together with all of the other information included in this annual report before making an investment decision with regard to our securities. The statements contained in or incorporated herein that are not historic facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. If any of the following risks actually occurs, our business, financial condition or results of operations could be harmed. In that case, you may lose all or part of your investment. In addition to the other information provided in this prospectus, you should carefully consider the following risk factors in evaluating our business before purchasing any of our common stock. **Risks Related to Our Financial Condition** **Since our inception, we have incurred recurring net operating losses and negative net working capital and as a result we have had to fund our operations with debt and dilutive equity financing to maintain operations.** Since our inception, we have failed to create cashflows from revenues sufficient to cover our costs and this makes it difficult for us to evaluate our future business prospects with any degree of certainty. We expect we will continue to rely on debt and equity financing. Equity financing, in particular, has created a dilutive effect on our common stock, which has hampered our ability to attract reasonable financing terms. For the foreseeable future, we will continue to rely upon debt and equity financing to maintain operation of our company. **We have generated minimal revenues from operations, which makes it difficult for us to evaluate our future business prospects and make decisions based on those estimates of our future performance.** For the year ended December 31, 2025, we generated insufficient revenues to cover our operating expenses. As a consequence, it is difficult, if not impossible, to forecast our future results based upon our historical data. Our projections are based upon our best estimates on future growth. Because of the related uncertainties, we may be hindered in our ability to anticipate and timely adapt to increases or decreases in our digital marketing revenues, cost of revenues, or general and administrative expenses. If we make poor budgetary decisions as a result of unreliable data, we may never become profitable or incur losses, which may result in a decline in our stock price. **There is substantial doubt about our ability to continue as a going concern and if we are unable to generate significant revenue or secure additional financing, we may be unable to implement our business plan and grow our business.** We are an emerging growth company with growing revenues; however, we are not yet at scale. We are in the process of ramping up our sales capabilities and future developing and refining our digital marketing services. We have an accumulated deficit and have incurred operating losses since our inception and expect losses to continue next fiscal year. Our independent registered public accounting firm has indicated in their report that these conditions raise substantial doubt about our ability to continue as a going concern for a period of 12 months from the issuance date of this report. The continuation of our business as a going concern is dependent upon the continued financial support from our stockholders. There is uncertainty regarding our ability to grow our business to a greater extent than we can with our existing financial resources, also described above, without additional financing. We entered into a 24-month Strata Purchase Agreement with a private investor who committed to purchase up to $5,000,000 of our registered common stock at a discounted price to market. We intend to leverage this Strata Purchase Agreement to raise equity necessary to execute its full business plan. This source of financing is a short-term solution to our financing and growth needs. We have no other firm agreements, commitments, or understandings to secure additional financing at this time. Our long-term future growth and success is dependent upon our ability to continue selling our digital products and services, generate cash from operating activities and obtain additional financing on favorable terms. There is no assurance that we will be able to continue selling our digital products and services, generate sufficient cash from operations, sell additional shares of common stock or borrow additional funds. Our inability to obtain additional cash could have a material adverse effect on our ability to grow our business to a greater extent than we can with our existing financial resources, also described above. | | 7 | | | [Table of Contents](#toc) **Expenses required to operate as a public company will reduce funds available to implement our business plan and could negatively affect our stock price and adversely affect our results of operations, cash flow and financial condition.** Operating as a public company is more expensive than operating as a private company. Public companies have additional administrative and transactional costs to comply with securities laws and periodic compliance filing requirements, which require us to engage third party firms that provide legal, accounting, tax planning and compliance, investor relations, stock transfer agent fees (which are often transactional and expensive) and other professionals that could be costlier than planned if we enter into more complex business transactions. We may reach a point where we may be required to hire an internal team of similar experts to comply with additional SEC reporting requirements as we grow and scale our business. We anticipate that the cost of SEC reporting will be approximately $150,000 annually to meet our regulatory compliance filing requirements. We expect annual costs to rise as many of these third party firms are experiencing staffing cost increases and are passing those costs onto their clients. Our failure to comply with reporting requirements and other provisions of securities laws could negatively affect our stock price and adversely affect our results of operations, cash flow and financial condition. If we fail to meet these requirements, we will be unable to secure a qualification for quotation of our securities on the OTCID, or if we have secured a qualification, we may lose the qualification and our securities would no longer trade on the OTCID. Further, if we fail to meet these obligations and consequently fail to satisfy our SEC reporting obligations, investors will then own stock in a company that does not provide the disclosure available in quarterly, annual reports and other required SEC reports that would be otherwise publicly available leading to increased difficulty in selling their stock due to our becoming a non-reporting issuer. **Risks Related to Our Securities** **Our controlling stockholder has significant influence over the Company.** As of December 31, 2025, Jason Wood, our Founder, Chairman and Chief Executive Officer, owns approximately 37% of the issued and outstanding common stock. Additionally, Mr. Wood also holds 1,000,000 shares of Series A Preferred which have voting rights, at all times, equal to 80% of all voting rights. As a result, Jason Wood possesses significant economic influence over our financial and operational affairs. His stock ownership and position as a director of the company may have the effect of delaying or preventing a future change in control, impeding a merger, consolidation, takeover or other business combinations or discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control of the company, which in turn could materially and adversely affect the market price of our common stock. Minority shareholders will be unable to affect the outcome of stockholder voting as long as Jason Wood retains a controlling interest. **OTCID Market May Delist Our Securities From Trading On Its Exchange, Which Could Limit Investors Ability To Make Transactions In Our Securities And Subject Us To Additional Trading Restrictions.** **** Our common stock is listed on the OTCID. We cannot assure you that our securities will be, or will continue to be, listed on the OTCID or any other stock exchange in the future. In order to be eligible to continue listing our common stock on the OTCID our common stock must have a minimum bid price of $0.01, maintain a minimum freely traded float of at least 10% of our total issued and outstanding common stock, maintain at least 50 beneficial shareholders each holding a minimum of 100 shares, not be in bankruptcy, be in good standing in each jurisdiction in which the company is organized or conducts business, and file all required applications and fees with the OTCID. We cannot assure you that we will be able to meet those initial listing requirements at that time. Our inability to maintain a listing on the OTCID could significantly limit an individual investors ability to buy or sell our securities, if at all. **** | | 8 | | | [Table of Contents](#toc) **** **We may enter into arrangements whereby we may issue our securities to investors at a price which is less than the prevailing market price of our publicly traded common stock.** In order to establish a more reliable source of equity capital, we may issue shares to investors in private placement transactions (so-called PIPE transactions) at a discount to market ranging from 10-25% and include other terms and inducements including issuing stock warrants. In the event we execute a PIPE transaction, our shareholders may experience both price depreciation and share dilution after the transaction closes. **Our independent auditors have issued an audit opinion for Specificity, Inc. that includes a statement describing our going concern status. Our financial status creates doubt whether we will continue as a going concern.** As described in Note 2 of our accompanying audited financial statements, our auditors have issued a going concern opinion regarding the Company. This means there is substantial doubt we can continue as an ongoing business for the next twelve months. The financial statements do not include any adjustments that might result from the uncertainty regarding our ability to continue in business. As such, we may have to cease operations and investors could lose part or all of their investment in our company. **Risks Related to Our Business** **We have a limited operating history and have losses that we expect to continue into the future until we are able to scale our business and generate positive cash flow and a net profit.** There is no assurance our future operations will result in profitable revenues. If we cannot generate sufficient revenues to operate profitably, we may suspend or cease operations. As reflected in the financial statements, the Company has $1,555,398 in assets, and an accumulated deficit and working capital deficit of $8,555,039 and $1,138,122, respectively, as of December 31, 2025, and incurred a net loss and cash used in operations of $473,147 and $89,807, respectively, for the year ended December 31, 2025. Based upon our current plans, we expect to incur operating losses in future periods because we will be investing in sales resources to grow our Target Market base that may outpace our revenues in the short run. **We do not have any additional source of funding for our business plans and may be unable to find any such funding if and when needed, resulting in the failure of our business.** In 2024, we entered into a 24-month Strata Purchase Agreement (Strata Agreement) with a private investor who committed to purchase up to $5,000,000 of our registered common stock. We intend to use any proceeds raised under this Strata Agreement to execute our business plan. Even with the Strata Agreement, we cannot guarantee that we will be successful in generating sufficient revenues to support our full business plan. Although we have been able to obtain alternative sources of capital including short term loans from our founder and convertible debt, such funding options may not be available or may not be available on terms that are beneficial and/or acceptable to the Company. As a result, we do not have an alternate source of funds should we fail to raise funds under this Strata Agreement and/or complete previous equity offerings under our current S-1 registration. If we do find an alternative source of capital, the terms and conditions of acquiring such capital may result in dilution and the resultant lessening of value of the shares of stockholders. | | 9 | | | [Table of Contents](#toc) If we are not successful in raising sufficient capital through this Strata Agreement, or any other alternative source of capital to execute our business plan, we will be faced with the following options: | 1. | abandon our business plans, cease operations and go out of business; | | | 2. | continue to seek alternative and acceptable sources of capital; or | | | 3. | bring in additional capital that may result in a change of control and/or significant shareholder dilution. | | In the event any of the above circumstances occur, you could lose a substantial part or all of your investment. In addition, there can be no guarantee that the total proceeds raised in previous Offerings will be sufficient, as we have projected, to fund our business plans or that we will be profitable. As a result, you could lose any investment you make in our shares. During the last fiscal quarter of 2025, we issued 500,000 shares under this Strata Agreement at a price per share of $0.20 and received gross proceeds of $100,000. **We operate in an intensely competitive business environment where our competitors are working on incorporating AI into their business models.** We operate in a highly competitive environment in an industry characterized by numerous advertising and marketing agencies of varying sizes, with no single advertising and marketing agency or group of agencies having a dominant position in the marketplace. Our competitors may be larger, more diversified, better funded, and have access to more advanced technology, including AI. Competitive factors include creative reputation, management, personal relationships, quality and reliability of service and expertise in particular niche areas of the marketplace. Our ability to be competitive and successful as a digital marketing company requires investment in our people, efficient use of technology capabilities (including AI solutions) and results for our clients in the form of new customers and/or expanded business relationships. Recent changes in technology have been closing the gap between small and large competitors in our marketplace. Many of our competitors are actively experimenting with incorporating AI into their marketing services and products, which may allow them to innovate better and more quickly, which could allow them to compete more effectively on quality and price, causing us to lose business and negatively affect our ability to fully implement our business plan. AI may lower barriers to entry in our industry, and we may be unable to effectively compete with the products or services offered by new competitors. AI-related changes to the products and services on offer may affect our customers expectations, requirements, or tastes in ways we cannot adequately anticipate or adapt to, causing our business to lose sales, market share, or the ability to operate profitably and sustainably. According to the April 2025 McKinsey Quarterly report, AI infrastructure spending is expected to exceed $7 trillion by 2030. AI agents and other solutions are continuing to improve as companies gather large learning data sets to train their AI models, but those models are not yet economical. As global AI infrastructure development stabilizes and if AI programming becomes more economical to implement on a wider scale (other than just large well capitalized companies), it could drive more competition within our industry. We have invested in acquiring digital technology marketing databases, technology stacks and other tools, including alliances with other vertical providers, to build out what we believe will be the right market offering for digital marketing services for our Target Market. If our target market demands an AI generative solution then we may need to pivot a portion of our capital investment to include AI related solutions, provided the cost offering an AI solution is net accretive to our bottom line. To the extent that we fail to efficiently integrate AI and other emerging technologies into our marketing solutions, maintain existing clients or attract new clients, our business, financial condition, operating results, and cash flows may be affected in a materially adverse manner. | | 10 | | | [Table of Contents](#toc) **We possess minimal capital, which may severely restrict our ability to develop our services. If we are unable to raise additional capital, our business will fail.** We possess minimal capital and must limit the amount of marketing we can perform with respect to our services. We feel we require annually a minimum of $1,500,000 in working capital through sales and/or capital raise activities to provide sufficient capital to fully develop our business plan. To support an increase our revenues over time, we need to invest in additional tools (including AI) to create greater efficiency in our operations, expand services with our existing clients, and close on new business from new clients. Our ability to generate new client business is heavily tied to the reputation and reach of our employees and our ability to support their creative digital marketing services with our existing digital technologies. To the extent Specificity cannot generate new business from new and existing clients due to these limitations, Specificitys ability to grow its business and to increase its revenues will be limited. **Specificitys business could be adversely affected if it loses or fails to attract or retain key executives or employees.** Our business requires us to obtain staff with expertise in brand marketing, creative design and development, digital marketing tools and analytics, B2C media campaigns, technology development, account managers, and other subject matter specialists. Most importantly, our employees skills and relationships with our clients are among our most important assets. An important aspect of our market competitiveness is our ability to retain key employees and management personnel. Compensation for these key employees is an essential factor in attracting and retaining them, and we may not offer sufficient compensation to attract and retain these key employees, which could result in higher than expected turnover. We are heavily focused on attracting and retaining key employees that are integral to delivering our digital marketing services. We expect for the next 12 months that total compensation will consist of a base salary, stock compensation and any other form of compensation available given our financial resources. If we fail to hire and retain a sufficient number of key employees, we may not be able to compete effectively. Management succession at our operating units is very important to the ongoing results because as in any service business, the success of a particular agency is dependent upon the leadership of key executives and management and its relationships with its clients. If key executives were to leave our company, the relationships that Specificity has with its clients could be adversely affected. We have outsourced certain executive level advisory roles to cover financial reporting and compliance, data services and other key functions in the interim and plan to recruit full time executives when our operations allow us to get to scale. Our CEO is a key executive, and an unexpected absence, departure or otherwise could have a material impact on the companys operations and ability to grow. **Specificity clients are able to pause their digital services which could materially disrupt our revenues and ability to scale our business in a sustainable manner** Due to the nature of our services and competition in the marketplace, we may offer clients the ability to pause their digital services for 30 days or more for a number of reasons, including allowing them time to follow-up on qualified lead generation sourced using our services, seasonal factors, product or service branding refreshes or changes that require time to generate market awareness, other unforeseen cash flow factors, executive management transitions, and merger and acquisition transactions. **Specificity is exposed to the risk of client defaults.** Despite our advanced billing approach, we are still exposed to the risk of significant uncollectible receivables from our clients in the event we provide services and fail to follow up on collecting for services. The risk of material loss could significantly increase in periods of severe economic downturn. Such a loss could have a material adverse effect on our results of operations, cash flows and financial position. We often incur expenses on behalf of our clients in order to secure a variety of media time and space. While we take precautions against default on payment for these services (such as billing in advance for services, setting an advertising spend budget, credit analysis, advance billing of clients, and in some cases acting as an agent for a disclosed principal) and have historically had a very low incidence of default. | | 11 | | | [Table of Contents](#toc) **Specificity is subject to regulations and litigation risk that could restrict our activities or negatively impact our revenues.** Advertising and marketing communications businesses are subject to increasing government regulation, both domestic and foreign. There has been an increasing trend in the United States and in Europe for advertisers to resort to litigation and self-regulatory bodies to challenge comparative advertising on the grounds that the advertising is false and deceptive. Moreover, there has recently been an expansion of specific rules, prohibitions, media restrictions, labeling disclosures, and warning requirements with respect to advertising for certain products. Proposals have been made to ban the advertising of specific products and to impose taxes on or deny deductions for advertising which, if successful, may have an adverse effect on advertising expenditures and consequently, on our revenues. In addition, laws and regulations related to consumer privacy, use of personal information and digital tracking technologies have been proposed or enacted in the United States and certain international markets (including the European Unions General Data Protection Regulation, or GDPR, the proposed European Union ePrivacy Regulation and the recently enacted California Consumer Privacy Act, or CCPA). We face increasing costs of compliance in an uncertain regulatory environment and any failure to comply with these legal requirements could result in regulatory penalties or other legal action. Furthermore, these laws and regulations may impact the efficacy and profitability of certain digital marketing and analytics services we provide to clients, making it difficult to achieve our clients goals. These and other related factors could affect our business and reduce demand for certain of our services, which could have a material adverse effect on our results of operations and financial position. Compliance with data privacy laws requires ongoing investment in systems, policies and personnel and will continue to impact our business in the future by increasing legal, operational and compliance costs. While we have taken steps to comply with data privacy laws, we cannot guarantee that our efforts will meet the evolving standards imposed by data protection authorities. In the event that we are found to have violated data privacy laws, we may be subject to additional potential private consumer, business partner or securities litigation, regulatory inquiries, governmental investigations and proceedings and we may incur damage to our reputation. Any such developments may subject us to material fines and other monetary penalties and damages, divert managements time and attention, and lead to enhanced regulatory oversight all of which could have a material adverse effect on our business and results of operations. **We rely extensively on information technology systems and cybersecurity incidents could adversely affect us.** Increased cybersecurity threats and attacks, which are becoming more sophisticated, pose a risk to third-party service providers and even within our systems and networks. Risk of security breaches remains a possibility within the infrastructure of these large global data and technology companies that we use to execute our services. We manage our cybersecurity risks by leveraging the digital environment of large data and cloud infrastructures owned and operated by the largest technology companies in the world. We use the worlds largest third-party service providers, including data and cloud providers, to store, transmit and process data. We manage our cybersecurity risks within our own technology environment, by using our mobile computing devices as a terminal to access data and information necessary to execute our services. To be clear, we do not directly store or process digital marketing data or information on our mobile computing devices. We also have access to sensitive or personal data or information that is subject to privacy laws and regulations when we process client payment for our services. We leverage PCI compliant merchant card processors to manage, protect against, detect, prevent, respond to and mitigate cybersecurity incidents. We use organizational training for employees to develop an understanding of cybersecurity risks and threats may be unable to prevent material security breaches, theft, modification or loss of data, employee malfeasance and additional known and unknown threats. Any breakdown or breach in our systems or data-protection policies, or those of our third-party service providers, could adversely affect our reputation or business. | | 12 | | | [Table of Contents](#toc) **We are dependent upon our current officers.** We currently are managed by two key officers, and we are entirely dependent upon them in order to conduct our operations. If they should resign or die, there will be no one to run Specificity, and the company has no Key Man insurance. If our current officers are no longer able to serve as such and we are unable to find another person to replace them, it will have a negative effect on our ability to continue active business operations and could result in investors losing some or all of their investment in us. We have identified material weaknesses in our internal control over financial reporting which, if not remediated, could result in material misstatements in our financial statements. A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim consolidated financial statements may not be prevented or detected on a timely basis. As of December 31, 2025, we have identified three continuing material weaknesses in internal control over financial reporting that pertain to: | | We had not established adequate financial reporting monitoring activities to mitigate the risk of management override, specifically because there are few employees and only one officers with management functions and therefore there is lack of segregation of duties. | | | | We had inadequate document retention policies and procedures to ensure that all financial transactions were maintained and easily accessible. | | | | We had inadequate policies and procedures related to internal control over financial reporting and as such relied heavily on outside consultants and advisors to assist us in the preparation of the annual and quarterly financial statements and partners with us to ensure compliance with US GAAP and SEC disclosure requirements. | | | | We currently do not have an independent board of directors and audit committee oversight. The lack of oversight by an independent board of directors could result in failure to ensure robust financial reporting, internal controls and inaccurate disclosures. Additionally, the lack of oversight could result in a conflict of interest, undermine board objectivity, transparency, and compliance. | | In July of 2024 we engaged an outside consultant to provide fractional Chief Financial Officer and SEC Reporting Compliance services to assist us with developing a remediation plan. Our outside consultant developed an information repository for all financial transactions and implemented monthly financial accounting and reporting procedures. Our outside consultant is developing a remediation plan for 2026 which includes (i) continued financial management coaching and development and (ii) collaborating with senior management and operational teams to put in place critical policies and procedures to address our lack of segregation of duties as practical given the staff size as we scale our operations. We cannot assure you our remediation efforts will occur within a specific timeframe as we are continuing to develop a formal set of plans. These identified material weaknesses will not be remediated until all necessary internal controls have been designed, implemented, tested and determined to be operating effectively. In addition, we may need to take additional measures to address the material weakness or modify the planned remediation steps, and we cannot be certain that the measures we have taken, and expect to take, to improve our internal controls will be sufficient to address the issues identified, to ensure that our internal controls are effective or to ensure that the identified material weakness- will not result in a material misstatement of our consolidated financial statements. Moreover, we cannot assure you that we will not identify additional material weakness in our internal control over financial reporting in the future. | | 13 | | | [Table of Contents](#toc) Until we remediate the material weakness, our ability to record, process and report financial information accurately, and to prepare financial statements within the time periods specified by the rules and forms of the SEC, could be adversely affected. This failure could negatively affect the market price and trading liquidity of our common units, cause investors to lose confidence in our reported financial information, subject us to civil and criminal investigations and penalties and generally materially and adversely impact our business and financial condition. **Items 1B. Unresolved Staff Comments.** There are no unresolved staff comments. **Item 1C. Cybersecurity** We do not maintain personally identifiable information or client data outside our third party platform platforms service providers. As a digital marketing services provider, we utilize social media and other marketing platforms to build client marketing campaigns and direct marketing services. The vast majority of market data and analytical tools we use are developed and supported by large technology companies and as such rely on their infrastructure to ensure their web-based solutions have the appropriate cybersecurity protections to ensure our digital marketing services are secure. We leverage our proprietary digital analytical tools to develop more target marketing plans for our clients. We utilize PCI compliant merchant processors to ensure that client payments for services and ad spend are securely processed and cybersecurity risks minimized for us and our clients. In the ordinary course of our business, we do not have a large or complex data environment or systems that process sensitive information and as such we maintain an information security and cybersecurity program and a cybersecurity governance framework to manage our potential cybersecurity risk by outsourcing to sophisticated platform providers. **Item 2. Properties** Our principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. Our employees primarily work on a remote basis in the United States. **Item 3. Legal Proceedings** There is no material bankruptcy, receivership, or similar proceeding with respect to the Company. However, given that we are insolvent, there is a high risk that we may be forced to file for bankruptcy if we are unable to meet our capital requirements to maintain our business plan. There are no administrative or judicial proceedings arising from any federal, state, or local provisions that have been enacted or adopted regulating the discharge of materials into the environment or primary for the purpose of protecting the environment. We are not involved in any legal proceedings nor are we aware of any pending or threatened litigation against us. **Item 4. Mine Safety Disclosure.** Not applicable. | | 14 | | | [Table of Contents](#toc) Part II **** **Item 5. Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities** Market Information Our common stock is listed on the OTCID market, trading under the symbol SPTY. Holders of Our Common Stock As of February 16, 2026 , there were approximately 184 stockholders of record of our common stock. This number does not include shares held by brokerage clearing houses, depositories, or others in unregistered form. The stock transfer agent for our securities is West Coast Stock Transfer. Dividend Policy We do not anticipate paying dividends on our common stock at any time in the foreseeable future. Our Board of Directors currently plans to retain and reinvest any earnings for the development and expansion of our digital marketing business. Any future determination as to the payment of dividends will be at the discretion of our Board of Directors and will depend on a number of factors including future earnings, capital requirements, financial conditions and such other factors as the Board of Directors may deem relevant. Securities Authorized for Issuance Under Equity Compensation Plans The Company has not adopted an equity compensation plan. Unregistered Sales of Equity Securities Except for initial founders shares all unregistered shares and subsequent sales of common stock have since been registered pursuant to the Form S-1 registration statement deemed effective on September 16, 2021, Form S-1 registration statement deemed effective on June 1, 2022, Form S-1 registration statement deemed effective on September 23, 2022 and Form S-1 registration statement deemed effective on November 3, 2025. Repurchases of Equity Securities We repurchased no shares of our Common Stock during the year ended December 31, 2025. **Item 6. [Reserved]** **** **Item 7. Managements Discussion and Analysis of Financial Condition and Results of Operations** **** The discussion and analysis of our financial condition and results of operations are based on our financial statements, which we have prepared in accordance with accounting principles generally accepted in the United States of America. This discussion should be read in conjunction with the other sections of this Form 10-K, including Risk Factors, and the Financial Statements. The various sections of this discussion contain a number of forward-looking statements, all of which are based on our current expectations and could be affected by the uncertainties and risk factors described throughout this Annual Report on Form 10-K. See Forward-Looking Statements. Our actual results may differ materially. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported revenues and expenses during the reporting periods. On an ongoing basis, we evaluate estimates and judgments, including those described in greater detail below. We base our estimates on historical experience and on various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. As used in this Managements Discussion and Analysis of Financial Condition and Results of Operation, except where the context otherwise requires, the term we, us, our, or the Company, refers to the business of Specificity, Inc. **** | | 15 | | | [Table of Contents](#toc) **** **Executive Overview** We are a full service digital marketing firm that delivers marketing solutions in real-time to help our clients identify potential customers who are actively in the buying cycle. Our clients can select their digital market service and level that best suits their needs. We are primarily focused on attracting prospective clients that have revenues ranging from $5 million to $25 million with a focus on Business to Business (B2B) and Business to Consumer (B2C) consumer markets and at least $5,100 in monthly marketing spend. Prospective clients in our target market often have their own marketing teams that can more effectively leverage our flagship Specificity digital marketing services. We have additional digital marketing solutions for small business and do-it-yourself marketing professionals. Our underlying technology solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. We also implements intuitive ad sequencing, audience ID technology, Artificial Intelligence (AI) integration, saturation modeling, conversion funneling, Customer Relationship Management (CRM) integration, traffic resolution, and comprehensive analytics reporting. We primarily generate revenue through recurring fixed monthly digital services agreements for the vast majority of our clients. We bill for our services at the beginning of each month, and our services are completed at the end of the month. We also generate revenue through marketing campaigns for product or service launches and other non-recurring events. **Critical Accounting Policies and Estimates** Our significant accounting policies are more fully described in Note 3 of our audited financial statements. Those material accounting estimates that we believe are the most critical to an investors understanding of our financial results and condition are discussed immediately below and are particularly important to the portrayal of our financial position and results of operations and require the application of significant judgment by our management to determine the appropriate assumptions to be used in the determination of certain estimates. *Accounts Receivable and Allowance for Doubtful Accounts* We do not have significant accounts receivable as our billing practice requires that our clients provide an upfront form of payment prior to commencement of services each billing period. Accordingly, we do not expect to have write-offs or adjustments to accounts receivable which could have a material adverse effect on our financial position, results of operations or cash flows as the portion which is deemed uncollectible is already taken into account when the revenue is recognized. Accounts receivable is recorded net of an allowance for doubtful accounts, if needed. We consider any significant changes to the financial condition of our clients and any other external market factors that could indicate that our client may have difficulty meeting their financial obligations. We do not expect to have write-offs or adjustments to accounts receivable which could have a material adverse effect on our financial position, results of operations or cash flows as the portion which is deemed uncollectible is already taken into account when the revenue is recognized. | | 16 | | | [Table of Contents](#toc) ** *Revenue Recognition* We recognize revenue in accordance with the Financial Accounting Standards Board (FASB) issued Accounting Standards Codification (ASC) No. 606, *Revenue from Contracts with Customers*, which provides a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers. Our contracts with clients are fee-for-service agreements to deliver digital marketing services. We bill our clients in advance for our services on or before the 1st of each month unless cancelled by the client in accordance with the terms of the service agreement. Revenue is recorded as services are performed which typically all occurs within a calendar month. If any customer pays for digital marketing services in advance for a planned campaign or non-recurring event, those payments are initially recorded as deferred revenue and then recognized as revenue when digital marketing services are delivered. Our contracts with customers do not typically have performance conditions, milestones or other conditions that would prevent revenue from being earned in the month our services are delivered. *Convertible Debt* We may enter into negotiated short term convertible debt agreement to provide bridge capital in between equity raises. Our convertible debt agreements often include an original issue discount ranging from 10% to 25% and additional inducements including restricted stock, warrants as additional consideration, and common stock conversation features that may be exercised by the noteholder that is either at or out of the money. We evaluate the terms of convertible debt issue prior to accepting such agreements to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument. Convertible debt is treated as traditional debt unless it includes a convertible debt feature as described below: | | Freestanding Stock Issued. We have issued stock as an inducement for convertible debt agreements. We record the fair value of common stock issued as a debt discount as a contra liability and amortize it over the life of the convertible debt term and recognize common stock at par value and additional paid in capital if the stock consideration is not treated as a derivative. We amortize debt discount in the caption interest expense in the statement of operations. We estimate the value of stock issued in connection with convertible debt based on quoted market prices for the Companys common stock which is a Level 1 fair value measurement. | | | | Embedded Derivatives. Our convertible debt agreements do not typically contain embedded derivatives. We estimate the fair value of the convertible debt derivative using the Black Scholes method upon the date of issuance. If the fair value of the convertible debt derivative is higher than the face value of the convertible debt, the excess is immediately recognized as interest expense. Otherwise, the fair value of the convertible debt derivative is recorded as a liability with an offsetting amount recorded as a debt discount, which offsets the carrying amount of the debt. The convertible debt derivative is revalued at the end of each reporting period and any change in fair value is recorded as a gain or loss in the statement of operations. The debt discount is amortized through interest expense over the life of the debt. | | | | Warrants to Purchase Common Stock. We have issued warrants as an inducement for convertible debt agreements. We estimate the fair value of any warrants issued in connection with convertible debt and record the fair value of such warrants as a debt discount, which is recorded as a contra-liability against the debt and amortized the balance over the life of the underlying debt as amortization of debt discount expense which is included in the caption interest expense in the statement of operations. The offset to contra-liability is recorded as additional paid in capital if the stock consideration is not treated as a derivative. We estimate the fair value of warrants issued using a Black Scholes option pricing model which is a Level 2 fair value measurement. | | | | 17 | | | [Table of Contents](#toc) ** *Share-Based Compensation* Share-based compensation is accounted for based on the requirements of ASC 718 CompensationStock Compensation, which requires recognition in the financial statements of the cost of employee, non-employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award. Share-based compensation is recorded in the statement of operations. Issuances of share-based compensation to date did not include any service performance element and as such equity awards were expensed and reported as share based compensation in the statement of operations when granted to recipients. **Results of Operations for the Year Ended December 31, 2025 as Compared to the Year Ended December 31, 2024** Revenues For the year ended December 31, 2025, total revenue increased approximately 10% to $1,087,805 as compared to $991,143 last year. Excluding new international revenues of approximately $64,669, domestic revenues increased approximately 9%, as compared to last year. The increase in domestic revenues was attributable to three new large customer contracts. The Companys revenue may fluctuate from year to year depending on the customers digital marketing requirements. Customers are generally permitted to pause future marketing services which could materially affect the timing of expected revenues. Cost of revenues During the year ended December 31, 2025, cost of revenues increased to $618,803 as compared to $522,715 last year. The increase was due to increased market data volume and costs we use to run client marketing campaigns and services. Our total cost of services may fluctuate from time to time depending on the types of marketing services and campaigns we run for our clients. Operating expenses During the year ended December 31, 2025, operating expenses significantly decreased to $774,459 as compared to $974,128 last year. The decrease in operating expenses was primarily due to a reduction in our sales team and administrative staff. Other expenses During the year ended December 31, 2025, other expenses increased to $167,835 as compared to $109,561 last year, primarily driven by higher original issue discount interest expense incurred in connection with our convertible note issuances during 2025. In 2024, we recorded an extinguishment of debt charge of $11,409 related to our convertible note conversion rate modification and another charge of $29,242 related to our early termination of our operating lease and the remainder related to our working capital funded debt interest costs. Provision for income taxes During the year ended December 31, 2025 and 2024, there was no provision for income taxes as we had net operating losses. In 2024, we placed a full valuation allowance on net deferred tax assets of $2,253,862. | | 18 | | | [Table of Contents](#toc) Net loss During the year ended December 31, 2025, our net loss decreased to $473,147 as compared to $615,261 last year due to the reasons stated above. **Liquidity and Capital Resources** We may need to raise additional capital to fund our operations and there can be no assurance that additional capital will be available on acceptable terms or at all. In the short term, we must raise additional capital through debt or equity financing to support our business operations and to grow our business. Over the long term, we must successfully execute our growth plans to increase profitable revenue and income streams to generate positive cash flows to sustain adequate liquidity to meet minimum operating requirements. Net Working Capital At December 31, 2025, we had a net working capital deficit of approximately $1,138,122 compared to a net working capital deficit of $1,171,822 at December 31, 2024. Our immediate sources of liquidity include cash and cash equivalents and accounts receivable; however, these cashflows from operations at this stage of our development will not sustain our operations. As shown in our audited financial statements, we have, since inception, financed operations and limited capital expenditures through the sale of stock and convertible notes and working capital funded debt. We relied on proceeds from customer payments and financing activities from the private placement sale of common stock in 2025 and 2024 to fund our business operations and growth plans. We must successfully execute our business plan to increase profitability in order to achieve positive cash flows to sustain adequate liquidity without requiring additional funds from external sources to meet minimum operating requirements. We may need to raise additional capital to fund our operations and there can be no assurance that additional capital will be available on acceptable terms or at all. Cash Flows from Operating Activities Cash provided by operating activities provides an indication of our ability to generate sufficient cash flow from our recurring business activities. For the year ended December 31, 2025, net cash used in operations was approximately $89,807 driven by current year operating loss, partially offset by original issue discount amortization, stock compensation and deferral of suppler payments. For the year ended December 31, 2024, net cash used in operations was approximately $361,875 driven by current year operating loss, partially offset by stock compensation. Cash Flows from Investing Activities For the year ended December 31, 2025 and 2024, there were no inflows or outflows for investing activities. Cash Flows from Financing Activities Cash provided by financing activities provides an indication of our debt financing and proceeds from capital raise transactions. For the year ended December 31, 2025, net cash provided by financing activities was $88,178, primarily due to the proceeds from convertible notes, related party advances to finance working capital funding loan repayments, Strata Agreement equity issuances, partially offset by related party advance repayments to our CEO and working capital funding repayments to our specialty lenders. For the year ended December 31, 2024, net cash provided by financing activities was $316,139, primarily due to the proceeds from proceeds specialty funder working capital loans and the sale of common stock. | | 19 | | | [Table of Contents](#toc) **** **Off-Balance Sheet Arrangements** We have no off-balance sheet financing arrangements. **Contractual Obligations** Not required of smaller reporting companies. **Item 7A. Quantitative and Qualitative Disclosure About Market Risk** Not required of smaller reporting companies. **Item 8. Financial Statements and Supplementary Data** Our consolidated financial statements and notes thereto and the report of our independent registered public accounting firm, are set forth on pages F-1 through F-25 of this report. **Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure** Not applicable. **Item 9A. Controls and Procedures** As of the end of the period covered by this Annual Report, our Chief Executive Officer and Chief Financial Officer performed an evaluation of the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on the evaluation and the identification of the material weaknesses in internal control over financial reporting described below, our Chief Executive Officer and Chief Financial Officer concluded that, as of December 31, 2025, our disclosure controls and procedures over financial reporting were not effective. Evaluation of Disclosure Controls and Procedures Our management is responsible for establishing and maintaining adequate disclosure controls and procedures for the Company. As of the end of the period covered by this Annual Report, our Chief Executive Officer and Chief Financial Officer performed an evaluation of the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on the evaluation and the identification of the material weaknesses in internal control over financial reporting described below, our Chief Executive Officer and Chief Financial Officer concluded that, as of December 31, 2025, our financial reporting disclosure controls and procedures were not effective. Managements Report on Internal Control over Financial Reporting Pursuant to Rule 13a-15(c) under the Securities Exchange Act of 1934, as amended (Exchange Act), we carried out an evaluation, with the participation of our management, including our Chief Executive Officer and Chief Financial Officer of the effectiveness of our internal control over financial reporting as of the end of the period covered by this report , using the criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. The term internal control over financial reporting, as defined under Rule 13a-15(f) under the Exchange Act, means a process designed by, or under the supervision of, the issuers principal executive officer and principal financial officers, or persons performing similar functions, and effected by issuers board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that: (1) pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the issuer; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with authorizations of management and directors of the issuer; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the issuers assets that could have a material effect on the financial statements. Based upon the evaluation of the internal control over financial reporting at the end of the period covered by this report, the Companys Chief Executive Officer and Chief Financial Officer concluded that our internal control over financial reporting were not effective as a result of continuing weaknesses principally due to the following: | | 20 | | | [Table of Contents](#toc) | | We had not established adequate financial reporting monitoring activities to mitigate the risk of management override, specifically because there are few employees and only one officers with management functions and therefore there is lack of segregation of duties. | | | | We had inadequate document retention policies and procedures to ensure that all financial transactions were maintained and easily accessible. | | | | We had inadequate policies and procedures related to internal control over financial reporting and as such relied heavily on outside consultants and advisors to assist us in the preparation of the annual and quarterly financial statements and partners with us to ensure compliance with US GAAP and SEC disclosure requirements. | | | | We currently do not have board of directors and audit committee oversight. The lack of oversight of by a board of directors could result in failure to ensure robust financial reporting, internal controls and inaccurate disclosures. Additionally, the lack of oversight could result in a conflict of interest, undermine board objectivity, transparency, and compliance. | | At such time as we raise additional working capital, we plan to add staff, initiate training, add additional subject matter expertise so that we may improve our processes, policies, procedures, and documentation of our internal control processes. Changes in Internal Control over Financial Reporting There have been no changes in our internal control over financial reporting that occurred since last year that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. **Item 9B. Other Information** None **Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections** Not applicable | | 21 | | | [Table of Contents](#toc) Part III **Item 10. Directors, Executive Officers, and Corporate Governance** Our current Directors and Officers of the Company are as follows: | Name | Age | Position | | | Jason Wood | 50 | Director, Chairman, President, CEO, CFO, Secretary and Treasurer | | | Kevin D. Frisbie | 54 | Director and Chief Revenue Officer | | | William Anderson | 70 | Director (Resigned on November 1, 2025), COO (Retired July 1, 2024) | | | Richard Berry | 60 | COO, Appointed November 1, 2024 and Resigned on December 31, 2025 | | Jason Wood Founder, Chairman and CEO Jason Wood is the founder and majority owner of Specificity, Inc. Jason is responsible for leading the vision and growth of the company. Jason put together four portfolio digital marketing companies into the current digital marketing offering to reach hyper-focused audiences to boost sales for clients. Prior to forming Specificity Jason was the CEO of Actionable Insights, a digital marketing firm that was formed in October 2011. Jason studied Marketing at the University of Missouri while on a full athletic scholarship before transferring to Southwest Missouri State University. After college, Jason immediately began a sales career in Springfield, Missouri whereby his passion for sales and marketing flourished, catapulting him into the world of sales and marketing. Jason earned countless sales awards throughout his career. In fact, he was the top performing salesperson for every company for whom he worked. Woods entrepreneurial background is just as impressive. Jason successfully owned and operated an automotive lift company, two sales/marketing consulting firms, a digital marketing firm and now leads Specificity Inc. Kevin D. Frisbie Director and Chief Revenue Officer Kevin Frisbie is a director of Specificity, Inc. Kevin is currently the Founder and President of Frisbie & Associates, a comprehensive financial services firm with offices in Lewiston, Brewer, and Mexico, Maine, with other affiliate locations in Saco, Hallowell, Bath, and Portland. When Kevin originally launched his own financial services practice over five years ago, he worked with a strong focus in the area of strategic planning for social security and retirement. Since that time, he has expanded his office and team to address virtually every personal investment and insurance need an individual, business, or family may have throughout the entire course of their lives. Kevins financial services expertise will be helpful to the Board of Directors and the CEO as we navigate the financial securities markets as a publicly traded company. William (Bill) Anderson Director (Resigned November 2025) Bill Anderson is one of our original founders, a director and our COO. Bills experience extends from corporate management in the Fortune 100 arena to management consulting and business development. Bill is well traveled and has lived in nine different states ranging from the East Coast, West Coast, Southwest, Southeast Central and the Great Lakes. He has spent the most recent 15 years living and working in Ohio. Bill Worked in the food business supply chain for 25 years, the last 18 with Sara Lee. He then went on to work in management consulting for six years. After that, Bill spent five years self-employed until May 2017, before taking on the role as Chief Operating Officer of Actionable Insights, a digital marketing firm, in June of 2017. Bill joined Specificity in November 2020 as COO. Bill has a BS Degree in Business Administration and a Masters Degree in Management. He earned a Masters in Management as a non-traditional student and has a deep interest in and understanding of organizational development and how people work. Bill retired from serving as our COO in July 2024 and later resigned from his role as a Director in November 2025. | | 22 | | | [Table of Contents](#toc) Richard Berry COO (Resigned December 2025) Richard Berry was appointed as COO on November 1, 2024. Richard brings with him over 30 years of executive experience driving innovation, building teams, and growing revenue for market disrupting technologies and products across various industries. Richard previously served as CEO of AquaHydrate Inc., where he led the company to achieve over $15 million in annual revenue through strategic branding, marketing, national distribution partnerships, and effective operations and sales initiatives. Under his leadership, AquaHydrate gained substantial market traction, ultimately resulting in the sale of the controlling interest in the companyvalued at $50 millionto Ron Burkles Yucaipa Companies. As COO, Richard will be responsible for overseeing our operational strategies and supporting the execution of key initiatives across its core brands: *Specificity, Put-Thru, and Intent Buyers*. His expertise in business management, coupled with his experience in public offerings and capital markets, will support our expansion efforts and enhance investor confidence. Richard voluntarily resigned from his role as COO on December 31, 2025. Committees As of the date of this Annual Report on Form 10-K, our board of directors does not have any committees or subcommittees. The Board of Directors does not currently have a formal nominating committee as we are deemed a controlled company in that our CEO and Chairman, Jason Wood holds greater than 50% voting control. As such, nominations of additional board members or nominees for shareholder election are set forth by Mr. Wood. Mr. Wood will consider shareholder nomination. However, there are currently no formal standards for accepting or rejecting such nominations. The Board of Directors does not currently have a formal auditing committee nor a member of the board that is a audit committee financial expert as defined by Item 507(d)(5). Family Relationships None. Involvement in Certain Legal Proceedings To our knowledge, during the last ten years, none of our directors and executive officers has: | | Had a bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time. | | | | Been convicted in a criminal proceeding or been subject to a pending criminal proceeding, excluding traffic violations and other minor offenses. | | | | Been subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities or banking activities. | | | | Been found by a court of competent jurisdiction (in a civil action), the SEC, or the Commodities Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended or vacated. | | | | Been the subject to, or a party to, any sanction or order, not subsequently reverse, suspended or vacated, of any self-regulatory organization, any registered entity, or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member. | | **** | | 23 | | | [Table of Contents](#toc) **** **Code of Ethics** We do not currently have a code of ethics that applies to any member of the Board of Directors or our executive officers. **Section 16(a) Beneficial Ownership Reporting Compliance** Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors and executive officers and persons who own more than 10% of the issued and outstanding shares of our common stock to file reports of initial ownership of common stock and other equity securities and subsequent changes in that ownership with the SEC. Officers, directors and greater than ten percent stockholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file. To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no other reports were required, during the fiscal year ended December 31, 2025 all Section 16(a) filing requirements applicable to our officers, directors and greater than 10% beneficial owners were complied with. **Item 11. Executive Compensation** | Name and Principal Position | Title | Year | Salary ($) | Bonus ($) | Stock Awards ($)(1) | Option Awards ($) | Non-Equity Incentive Plan Compensation ($) | Nonqualified Deferred Compensation Earnings ($) | All other Compensation ($) | Total ($) | | | Jason Wood | Chairman, CEO and President | 2025 | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $11,628(2) | $11,628 | | | 2024 | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $88,240(2) | $88,240 | | | Richard Berry | Chief Operating Officer | 2025 | $-0-(3) | $-0- | $17,178 | $-0- | $-0- | $-0- | $80,501(4) | $97,679 | | | 2024 | $6,500 | $-0- | $7,735 | $-0- | $-0- | $-0- | $-0- | $14,235 | | | William Anderson | Chief Operating Officer | 2025 | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | | | 2024 | $22,488 | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $22,488 | | | Kevin Frisbie | Chief Revenue Officer | 2025 | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | | | 2024 | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | $-0- | | | (1) | Fair value of employee stock issued as compensation. | | | (2) | In lieu of a cash base salary for the CEO, we cover his personal living expenses and other expenses incurred by other entities controlled by Mr. Wood. These amounts are not going to be repaid and thus were treated as compensation. | | | (3) | The COO had unpaid salary totaling $30,320 and $0 for the years ended December 31, 2025 and 2024, respectively. | | | (4) | The Company issued 146,373 shares of common stock in lieu of unpaid salary accrued from November 1, 2024 through June 30, 2025. | | Executive Employment Agreements **Jason Wood.** On January 1, 2021, we entered into an employment contract with our Chief Executive Officer for which the initial term of the agreement was one year with automatic 1-year renewals. If the Chief Executive Officer is terminated without cause, then the remaining current contract year shall be paid. Our CEO does not currently take a salary; however, in lieu of a salary we cover his personal living, travel and related expenses when there is sufficient working capital. **Willam Anderson.** On January 1, 2021, we entered into an employment contract with our Chief Operating Officer for which the initial term of the agreement was one year with automatic 1-year renewals. If the Chief Operating Officer is terminated without cause, then the remaining current contract year shall be paid. Pursuant to this agreement, William shall receive a base salary of $100,000 and be eligible for stock awards. | | 24 | | | [Table of Contents](#toc) **Richard Berry.** On October 14, 2024, the Company entered into an employment contract with its Chief Operating Officer, Richard Berry, for which the initial term of the agreement was one year with automatic 1-year renewals. Pursuant to this agreement, Richard shall receive a base salary of $120,000 and stock award of 3,500 shares of common stock per month. Richard is eligible to receive a ten (10) percent commission on new revenue closed. **Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters** The following table sets forth, as of June 9, 2025, each person known by the Company to be the officer or director of the Company or a beneficial owner of five percent or more of the Companys common stock. Except as noted, the holder thereof has sole voting and investment power with respect to the shares shown. Except as otherwise indicated, the address of each beneficial owner is c/o Specificity, Inc., 8429 Lorraine Rd., Lakewood Ranch, 34202. | Shareholder(1) | | Numberof Sharesof Common StockHeld | | | Numberof SharesofSeries APreferred Stock(2) | | | Numberof SharesofSeries BPreferred Stock(2) | | | TotalVoting Rights | | | Voting% | | | | Jason Wood | | | 5,691,664 | | | | 1,000,000 | | | | - | | | | 45,691,664 | | | | 91.4 | % | | | Kevin Frisbie | | | 330,000 | | | | - | | | | 508,000 | | | | 1,353,954 | | | | 2.7 | % | | | Bill Anderson | | | 320,000 | | | | - | | | | - | | | | 320,000 | | | | 0.6 | % | | | Richard Berry | | | 498,873 | | | | - | | | | - | | | | 498,873 | | | | 1.0 | % | | | Totals | | | 6,840,537 | | | | 1,000,000 | | | | 508,000 | | | | 47,874,324 | | | | 95.7 | % | | (1)Under Rule 13d-3 promulgated under the Exchange Act, a beneficial owner of a security includes any person who, directly or indirectly, through any contract, arrangement, understanding, relationship, or otherwise has or shares: (i) voting power, which includes the power to vote, or to direct the voting of shares; and (ii) investment power, which includes the power to dispose or direct the disposition of shares. Certain shares may be deemed to be beneficially owned by more than one person (if, for example, persons share the power to vote or the power to dispose of the shares). In addition, shares are deemed to be beneficially owned by a person if the person has the right to acquire the shares (for example, upon exercise of an option) within 60 days of the date as of which the information is provided. In computing the percentage ownership of any person, the amount of shares is deemed to include the amount of shares beneficially owned by such person (and only such person) by reason of these acquisition rights. (2)Holders of Series A Preferred Stock have voting rights equal to exactly eighty percent (80%) of all voting rights available at the time of any vote, including Series A voting rights. As of February 16, 2026, Series A Preferred Stock, collectively and in their entirety, have voting rights equaling 1,000,000 votes, or exactly 80% of the total voting rights of all classes of shares which equal 12,244,887 votes (fully diluted). (3)Holders of Series B Preferred Stock do not have voting rights but do have the right to convert into the aggregate pro rata number of shares of Common stock equal to ten percent (10%) of the sum of the total issued and outstanding shares of common plus the shares of common to be issued to the holder of the Series B Preferred Stock. (4)Kevin Frisbie directly owns 404,000 shares of Series B Preferred Stock, and indirectly owns through the relationship to the owner, his spouse, an additional 104,000 shares of Series B Preferred Stock. We are not aware of any arrangements that could result in a change of control. | | 25 | | | [Table of Contents](#toc) **** **Item 13. Certain Relationships and Related Transactions and Director Independence** Related Party Transactions On January 13, 2021, the Company and Jason Wood, as holder of 100% ownership of Pickpocket, Inc., entered into an agreement whereby the Company purchased exactly 80% of the total issued and outstanding stock of Pickpocket, Inc. in exchange for a 5-year 5% promissory note in the amount of $1,000,000. The note is to be paid in quarterly payments of interest only with any remaining interest and principal due at maturity. On January 13, 2021, the Company sold exactly 260,000 shares of Series B Preferred Stock to Kevin Frisbie for $250,000. Pursuant to the Registration Statement on Form S-1 as filed on May 20, 2022 and deemed effective on June 1, 2022, Jason Wood registered for resale exactly 500,000 shares of common stock of the Company at a price of $1.50 per share. Subsequently, Jason Wood sold 500,000 shares of the registered common stock of the Company to various parties during the year ended December 31, 2022. During the year ended December 31, 2025, Mr. Wood sold 813,336 shares of common stock of the Company at prices ranging from $0.45 to $1.00 and received gross proceeds of $353,632. Mr. Wood reinvested a significant portion of these stock sale proceeds into the Company as a shareholder advance to support the Companys net working capital requirements. During the year ended December 31, 2024, Mr. Wood did not sell any shares of common stock of the Company. Except as disclosed above, there have been no additional transactions, or any proposed transactions, in which the Company was or is to be a participant and in which any related person had or will have a direct or indirect material interest, that would be required to be disclosed herein pursuant to Items 404(a) and 404(d) of Regulation S-K. Director Independence Our Board of Directors has determined that it does not have a member that is independent as the term is used in Item 7(d)(3)(iv) of Schedule 14A under the Securities Exchange Act of 1934, as amended. **Item 14. Principal Accounting Fees and Services.** The Company engaged CM3 Advisory to conduct audit services. All fees paid to CPA firms are reported below. | Year | | Audit | | | Taxes | | | Filings | | | Other | | | Total | | | | 2025 | | $ | 32,500 | | | $ | - | | | $ | - | | | $ | - | | | $ | 32,500 | | | | 2024 | | $ | 89,000 | | | $ | - | | | $ | - | | | $ | - | | | $ | 89,000 | | | | | 26 | | | [Table of Contents](#toc) PART IV **Item 15. Exhibits, Financial Statement Schedules** | Exhibit Number | | Description of Exhibit | | Filed | | | 3.1 | | Articles of incorporation filed November 25, 2020 | | Form S-1 Filed June 23, 2021 | | | 3.2 | | Bylaws dated November 25, 2020 | | Form S-1 Filed June 23, 2021 | | | 3.3 | | Designation of Series A Preferred Stock filed May 14, 2021 | | Form S-1 Filed June 23, 2021 | | | 3.4 | | Designation of Series B Preferred Stock filed May 14, 2021 | | Form S-1 Filed June 23, 2021 | | | 31.1 | | Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 | | Herein | | | 31.2 | | Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 | | Herein | | | 32.1 | | Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 | | Herein | | | 32.2 | | Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 | | Herein | | | 10.1 | | Convertible Promissory Note with ClearThink Capital Partners LLC dated September 29, 2025 | | Herein | | | 10.2 | | Convertible Promissory Note with ClearThink Capital Partners LLC dated October 1, 2025 (Original Commitment on October 3, 2024) | | Herein | | | 10.3 | | Convertible Promissory Note with ClearThink Capital Partners LLC dated November 6, 2025 | | Herein | | | 101.INS | | XBRL Instance | | | | | 101.SCH | | XBRL Taxonomy Extension Schema | | | | | 101.CAL | | XBRL Taxonomy Extension Calculation | | | | | 101.DEF | | XBRL Taxonomy Extension Definition | | | | | 101.LAB | | XBRL Taxonomy Extension Labels | | | | | 101.PRE | | XBRL Taxonomy Extension Presentation | | | | **Item 16. Form 10-K Summary** Not applicable. | | 27 | | | [Table of Contents](#toc) **SIGNATURES** Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. | | Specificity, Inc. | | | | | | | | Date: March 30, 2026 | By: | /s/ Jason Wood | | | | Name: | Jason Wood | | | | Title: | Chairman of the Board of Directors, & Chief Executive Officer (Principal Executive Officer) | | | | | | | | Date: March 30, 2026 | By: | /s/ Jason Wood | | | | Name: | Jason Wood | | | | Title: | Chief Financial Officer (Principal Financial and Accounting Officer) | | In accordance with the Exchange Act, this report has been signed below by the following persons on March 30, 2026 on behalf of the registrant and in the capacities indicated. | | 28 | | | [Table of Contents](#toc) **SPECIFICTY, INC.** FINANCIAL STATEMENTS AS OF AND FOR THE YEARS ENDED DECEMBER 31, 2025 AND 2024 INDEX TO FINANCIAL STATEMENTS | | Pages | | | | | | | Report of Independent Registered Public Accounting Firm | F-1 | | | | | | | Balance Sheets | F-2 | | | | | | | Statement of Operations | F-3 | | | | | | | Statement of Changes in Stockholders Deficit | F-4 | | | | | | | Statement of Cash Flows | F-5 | | | | | | | Notes to the Financial Statements | F-6 | | | | | | | [Table of Contents](#toc) REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM To the Board of Directors and Stockholders of Specificity, Inc. **Opinion on the Financial Statements** We have audited the accompanying balance sheets of Specificity, Inc. (the Company) as of December 31, 2025 and 2024, and the related statements of operations, changes in stockholders deficit, and cash flows for the years then ended, and the related notes(collectively referred to as the financial statements). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2025 and 2024, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America. **Emphasis of a matter Going concern** The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the financial statements, the Company has suffered recurring losses from operations and has a net capital deficiency that raises substantial doubt about its ability to continue as a going concern. Managements plans in regard to these matters are also described in Note 2. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. **Basis for Opinion** These financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on the Companys financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Companys internal control over financial reporting. Accordingly, we express no such opinion. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. /s/ CM3 Advisory San Diego, California March 30, 2026 6866 We have served as the Companys auditor since 2024. | | F-1 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Balance Sheets (Expressed in U.S. Dollars) | | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | ASSETS | | | CURRENT ASSETS | | | | | | | | | | | Cash and cash equivalents | | $ | 1,784 | | | $ | 3,413 | | | | Prepaid and other current assets | | | 3,750 | | | | 3,840 | | | | | | | | | | | | | | | Total current assets | | | 5,534 | | | | 7,253 | | | | | | | | | | | | | | | NONCURRENT ASSETS | | | | | | | | | | | Property and equipment, net | | | 367 | | | | 1,047 | | | | Intangibles, net | | | 1,549,497 | | | | 1,550,996 | | | | | | | | | | | | | | | TOTAL ASSETS | | $ | 1,555,398 | | | $ | 1,559,296 | | | | | | | | | | | | | | | LIABILITIES AND STOCKHOLDERS DEFICIT | | | | | | | | | | | | | | | | | | | | | | CURRENT LIABILITIES | | | | | | | | | | | Working capital funding loans | | $ | 15,982 | | | $ | 165,896 | | | | Accounts payable and accrued expenses | | | 160,068 | | | | 173,941 | | | | Accrued payroll, taxes and penalties | | | 294,243 | | | | 233,898 | | | | Accrued interest payable - related party | | | 150,000 | | | | 100,000 | | | | Convertible note payable, net of discount | | | 429,736 | | | | 209,671 | | | | Related party advances | | | 93,627 | | | | 295,669 | | | | | | | | | | | | | | | Total current liabilities | | | 1,143,656 | | | | 1,179,075 | | | | | | | | | | | | | | | NON-CURRENT LIABILITIES | | | | | | | | | | | Related-party notes payable (Pickpocket) | | | 1,000,000 | | | | 1,000,000 | | | | | | | | | | | | | | | Total non-current liabilities | | | 1,000,000 | | | | 1,000,000 | | | | | | | | | | | | | | | TOTAL LIABILITIES | | | 2,143,656 | | | | 2,179,075 | | | | | | | | | | | | | | | COMMITMENTS AND CONTINGENCIES (Note 12) | | | - | | | | - | | | | | | | | | | | | | | | STOCKHOLDERS DEFICIT | | | | | | | | | | | Preferred stock, Series A, $0.001 par value; 1,000,000 shares authorized; shares issued and outstanding were 1,000,000, respectively | | | 1,000 | | | | 1,000 | | | | Preferred stock, Series B, $0.001 par value; 560,000 shares authorized; shares issued and outstanding were 560,000, respectively | | | 450,260 | | | | 450,260 | | | | Common stock, $0.001 par value; 50,000,000 shares authorized issued and outstanding were 15,306,108 and 13,539,544, respectively | | | 15,306 | | | | 13,539 | | | | Stock Subscription | | | - | | | | (32,720 | ) | | | Additional paid-in capital | | | 7,500,215 | | | | 7,030,034 | | | | Accumulated deficit | | | (8,555,039 | ) | | | (8,081,892 | ) | | | | | | | | | | | | | | Total stockholders deficit | | | (588,258 | ) | | | (619,779 | ) | | | | | | | | | | | | | | TOTAL LIABILITIES AND STOCKHOLDERS DEFICIT | | $ | 1,555,398 | | | $ | 1,559,296 | | | The accompanying notes are an integral part of these financial statements. | | F-2 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Statements of Operations (Expressed in U.S. Dollars) | | | | | | | | | | | | | | YEAR ENDED | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | Revenues, net | | $ | 1,087,950 | | | $ | 991,143 | | | | Cost of services | | | 618,803 | | | | 522,715 | | | | | | | | | | | | | | | Gross profit | | | 469,147 | | | | 468,428 | | | | | | | | | | | | | | | Operating expenses: | | | | | | | | | | | Sales and marketing | | | 164,684 | | | | 179,616 | | | | Capital raise promotion expense | | | 29,164 | | | | 29,610 | | | | General and administrative expenses | | | 561,254 | | | | 746,080 | | | | Share-based compensation expense | | | 17,178 | | | | 7,735 | | | | Depreciation and amortization | | | 2,179 | | | | 11,087 | | | | | | | | | | | | | | | Total operating expenses | | | 774,459 | | | | 974,128 | | | | | | | | | | | | | | | Loss from operations | | | (305,312 | ) | | | (505,700 | ) | | | Other expense: | | | | | | | | | | | Interest expense | | | (117,835 | ) | | | (18,910 | ) | | | Interest expense - related party | | | (50,000 | ) | | | (50,000 | ) | | | Loss on extinguishment of debt | | | - | | | | (11,409 | ) | | | Loss on termination of operating lease | | | - | | | | (29,242 | ) | | | Intangible asset impairment charge | | | - | | | | - | | | | | | | | | | | | | | | Total other expense | | | (167,835 | ) | | | (109,561 | ) | | | | | | | | | | | | | | Loss before provision for income taxes | | | (473,147 | ) | | | (615,261 | ) | | | Provision for income taxes | | | - | | | | - | | | | | | | | | | | | | | | Net loss | | $ | (473,147 | ) | | $ | (615,261 | ) | | | | | | | | | | | | | | Basic and diluted loss per share | | $ | (0.03 | ) | | $ | (0.05 | ) | | | | | | | | | | | | | | Basic and diluted weighted average shares outstanding | | | 13,903,693 | | | | 11,369,799 | | | The accompanying notes are an integral part of these financial statements. | | F-3 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Statement of Changes in Stockholders Deficit (Expressed in U.S. Dollars) | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Additional | | | | | | | | | | | | | | | Preferred Stock, Series A | | | Preferred Stock, Series B | | | Common Stock | | | Paid-In | | | Subscription | | | Accumulated | | | | | | | | | Issued | | | Amount | | | Issued | | | Amount | | | Issued | | | Amount | | | Capital | | | Receivable | | | Deficit | | | Total | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Balances, December 31, 2023 | | | 1,000,000 | | | $ | 1,000 | | | | 560,000 | | | $ | 450,260 | | | | 11,216,438 | | | $ | 11,216 | | | $ | 5,116,403 | | | $ | - | | | $ | (7,466,631 | ) | | $ | (1,887,752 | ) | | | Common stock issued in partial convertible note conversion | | | - | | | | - | | | | - | | | | - | | | | 100,000 | | | | 100 | | | | 49,900 | | | | - | | | | - | | | | 50,000 | | | | Common stock issued in exchange for services rendered | | | - | | | | - | | | | - | | | | - | | | | 118,975 | | | | 119 | | | | 89,882 | | | | - | | | | - | | | | 90,001 | | | | Common stock issued in connection with 506 offering | | | - | | | | - | | | | - | | | | - | | | | 293,631 | | | | 293 | | | | 219,925 | | | | (32,720 | ) | | | - | | | | 187,498 | | | | Common stock issued as employee share-based compensation | | | - | | | | - | | | | - | | | | - | | | | 10,500 | | | | 11 | | | | 7,724 | | | | - | | | | - | | | | 7,735 | | | | Common stock issued as consideration paid for HomeQ software purchase | | | - | | | | - | | | | - | | | | - | | | | 1,800,000 | | | | 1,800 | | | | 1,546,200 | | | | - | | | | - | | | | 1,548,000 | | | | Net loss | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | (615,261 | ) | | | (615,261 | ) | | | Balances, December 31, 2024 | | | 1,000,000 | | | $ | 1,000 | | | | 560,000 | | | $ | 450,260 | | | | 13,539,544 | | | $ | 13,539 | | | $ | 7,030,034 | | | $ | (32,720 | ) | | $ | (8,081,892 | ) | | $ | (619,779 | ) | | | Common stock issued in connection with 506 offering | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | 32,720 | | | | - | | | | 32,720 | | | | Common stock issued in connection with Strata Agreement | | | - | | | | - | | | | - | | | | - | | | | 500,000 | | | | 500 | | | | 99,500 | | | | - | | | | - | | | | 100,000 | | | | Common stock issued in connection with Convertible | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Note for no consideration | | | - | | | | - | | | | - | | | | - | | | | 50,000 | | | | 50 | | | | 15,470 | | | | - | | | | - | | | | 15,520 | | | | Common stock issued in connection with partial conversion of LGH Convertible Note | | | - | | | | - | | | | - | | | | - | | | | 100,000 | | | | 100 | | | | 49,900 | | | | - | | | | - | | | | 50,000 | | | | Common stock issued in connection with partial conversion of ClearThink Capital Partners LLC Convertible Note | | | - | | | | - | | | | - | | | | - | | | | 627,510 | | | | 628 | | | | 93,122 | | | | - | | | | - | | | | 93,750 | | | | Common stock issued to investor relations consultant in exchange for services rendered | | | - | | | | - | | | | - | | | | - | | | | 250,681 | | | | 251 | | | | 89,749 | | | | - | | | | - | | | | 90,000 | | | | Common stock issued to financial consultant in exchange for services rendered | | | - | | | | - | | | | - | | | | - | | | | 50,000 | | | | 50 | | | | 24,950 | | | | - | | | | - | | | | 25,000 | | | | Common stock issued to employee in lieu of unpaid salary | | | - | | | | - | | | | - | | | | - | | | | 146,373 | | | | 146 | | | | 80,354 | | | | - | | | | - | | | | 80,500 | | | | Common stock issued as employee share-based compensation | | | - | | | | - | | | | - | | | | - | | | | 42,000 | | | | 42 | | | | 17,136 | | | | - | | | | - | | | | 17,178 | | | | Net loss | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | - | | | | (473,147 | ) | | | (473,147 | ) | | | Balances, December 31, 2025 | | | 1,000,000 | | | $ | 1,000 | | | | 560,000 | | | $ | 450,260 | | | | 15,306,108 | | | $ | 15,306 | | | $ | 7,500,215 | | | $ | - | | | $ | (8,555,039 | ) | | $ | (588,258 | ) | | The accompanying notes are an integral part of these financial statements. | | F-4 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Statements of Cash Flows (Expressed in U.S. Dollars) | | | | | | | | | | | | | | YEAR ENDED | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | CASH FLOWS FROM OPERATING ACTIVITIES: | | | | | | | | | | | Net loss | | $ | (473,147 | ) | | $ | (615,261 | ) | | | Adjustments to reconcile net income to net cash used in operating activities: | | | | | | | | | | | Depreciation expense | | | 680 | | | | 4,698 | | | | Amortization of intangibles | | | 1,499 | | | | 6,389 | | | | Amortization of original issue discount | | | 73,710 | | | | - | | | | Loss on extinguishment of debt | | | - | | | | 11,409 | | | | Loss on termination of operating lease | | | - | | | | 29,242 | | | | Share-based compensation expense | | | 17,178 | | | | 7,735 | | | | | | | | | | | | | | | Changes in operating liabilities: | | | | | | | | | | | Accounts receivable | | | - | | | | 4,000 | | | | Prepaid expenses and other current assets | | | 90 | | | | (465 | ) | | | Accounts payable and accrued expenses | | | 56,213 | | | | 119,251 | | | | Accrued liabilities | | | 140,845 | | | | 67,597 | | | | Accrued interest payable | | | 43,125 | | | | 6,530 | | | | Deferred revenue | | | - | | | | (53,000 | ) | | | Accrued interest payable - related party | | | 50,000 | | | | 50,000 | | | | Net cash used in operating activities | | | (89,807 | ) | | | (361,875 | ) | | | | | | | | | | | | | | CASH FLOWS FROM FINANCING ACTIVITIES: | | | | | | | | | | | Proceeds from working capital funding loans | | | - | | | | 199,250 | | | | Repayments of working capital funding loans | | | (105,000 | ) | | | (81,780 | ) | | | Proceeds from convertible promissory note issuance | | | 262,500 | | | | - | | | | Advances from related party | | | 216,250 | | | | 11,169 | | | | Repayment of related party advances | | | (418,292 | ) | | | - | | | | Proceeds from sale of common stock (Strata) | | | 100,000 | | | | - | | | | Proceeds from sale of common stock (506) | | | 32,720 | | | | 187,500 | | | | Net cash provided by financing activities | | | 88,178 | | | | 316,139 | | | | | | | | | | | | | | | NET CHANGE IN CASH AND CASH EQUIVALENTS | | | (1,629 | ) | | | (45,736 | ) | | | CASH AND CASH EQUIVALENTS, beginning of period | | | 3,413 | | | | 49,149 | | | | CASH AND CASH EQUIVALENTS, end of period | | $ | 1,784 | | | $ | 3,413 | | | | | | | | | | | | | | | SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: | | | | | | | | | | | Cash paid for: | | | | | | | | | | | Interest | | $ | - | | | $ | - | | | | Income taxes | | $ | - | | | $ | - | | | | | | | | | | | | | | | NON-CASH FINANCING ACTIVITIES: | | | | | | | | | | | Common stock issued in exchange for services rendered | | $ | 97,821 | | | $ | 89,999 | | | | Common stock issued in partial convertible note conversion | | $ | 143,750 | | | $ | 50,000 | | | | Common stock issued in connection with Convertible Note for no consideration | | $ | 15,520 | | | $ | - | | | | Common stock issued to employees as compensation | | $ | 97,678 | | | $ | 7,735 | | | | Common stock issued as consideration paid for HomeQ | | $ | - | | | $ | 1,548,000 | | | The accompanying notes are an integral part of these financial statements. | | F-5 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **NOTE 1 ORGANIZATION AND BASIS OF PRESENTATION** Business Overview Specificity, Inc. (hereinafter referred to as the Company) was incorporated in the State of Nevada on November 25, 2020 (Inception). The Companys principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. The Company is a full service digital marketing firm that delivers cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. The Companys digital marketing solutions focus on Business to Business (B2B) and Business to Consumer (B2C) consumer markets and give small and medium sized businesses a fair chance to capture online traffic. The Companys underlying technology solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, effectively eliminating bot traffic and ad waste and produces real-time messaging opportunities to reach target audiences more efficiently than broad based market messaging platforms. The Company also implements intuitive ad sequencing, audience ID technology, Artificial Intelligence (AI) integration, saturation modeling, conversion funneling, Customer Relationship Management (CRM) integration, traffic resolution, and comprehensive analytics reporting. The Companys digital marketing capabilities were acquired through organic development in-house and through its efforts as a tech incubator and early adopter of innovative marketing tools. The Company principally generates revenue from its primary digital marketing solution; however, it has three other digital marketing solutions for which development is in varying stages of completion and/or waiting to be deployed to the marketplace. Refer to *Note 3 Revenue from Contracts with Customers* for additional discussion about our digital marketing solution offerings. **NOTE 2 GOING CONCERN** The Company is a development stage corporation. The Company has performed an annual assessment of its ability to continue as a going concern as required under Financial Accounting Standards Board (FASB) Accounting Standards Update (ASU) No. 2014-15, Presentation of Financial Statements Going Concern (ASU No. 2014-15) and concluded that the ability of the Company to continue as a going concern is dependent upon the Companys ability to increase revenues and raise additional funds to implement its full business plan. The Companys financial statements have been prepared assuming that it will continue as a going concern, which contemplates continuity of operations and liquidation of liabilities in the normal course of business. As reflected in the financial statements, the Company has $1,555,398 in assets, and an accumulated deficit and working capital deficit of $8,555,039 and $1,138,122, respectively, as of December 31, 2025, and incurred a net loss and cash used in operations of $473,147 and $89,807, respectively, for the year ended December 31, 2025. These circumstances raise substantial doubt about the Companys ability to continue as a going concern for a period of 12 months from the date of this report. Although the Company has generated revenue from contracts with customers since its inception, the Company has reported a cumulative net loss due to costs associated with sale growth initiatives and capital raises. | | F-6 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) In the interim, the Company raised capital through short term bridge loans and also entered into a 24-month Strata Purchase Agreement (Strata Agreement) with a private investor who committed to purchase up to $5,000,000 of the Companys registered common stock (see Note 9 Strata Purchase Agreement). The Company began to leverage this Strata Agreement to raise equity during the fourth quarter of 2024 and again in the fourth quarter of 2025. The Company intends to leverage this Strata Agreement as necessary to execute its full business plan. In the long run, the ability of the Company to continue as a going concern is dependent on its ability to implement the business plan, raise capital, and generate sufficient revenues to generate positive net income and cash flow. There is no guarantee that the Company will ever be able to raise sufficient capital or generate a level of revenue to sustain its operations. The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. **NOTE 3 SUMMARY OF SIGNIFCANT ACCOUNTING POLICIES** **Basis of Presentation** The accompanying unaudited financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America. The Companys fiscal year end is December 31st. **Reportable Operating Segments** The Company operates its digital marketing business as a single segment business. We consider a combination of factors when evaluating the composition of potential reportable segments, including the results regularly provided to our Chief Executive Officer, who is our chief operating decision maker (CODM), economic characteristics of our digital marketing services offered, classes of clients (when applicable), geographic considerations (e.g. United States versus the rest of the world), and regulatory environment considerations (if applicable). **** **Development Stage Company** The Company is a development stage company as defined in Accounting Standards Codification (ASC) 915 Development Stage Entities. The Company is devoting substantially all of its efforts on establishing the business and generating sufficient revenue to support its ongoing operations. All losses accumulated since inception have been considered as part of the Companys development stage activities. The Company has elected to adopt application of Accounting Standards Update (ASU) No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements. Upon adoption, the Company no longer presents or discloses inception-to-date information and other remaining disclosure requirements of Topic 915. | | F-7 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **Use of Estimates** The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates. The Companys significant estimates include the valuation of share-based compensation, embedded derivatives within convertible note issuances, and allowance against deferred tax assets. **Cash and Cash Equivalents** The Company considers all highly liquid investments with original maturities of three months or less to be cash equivalents for purposes of these financial statements. The Company had no cash equivalents as of December 31, 2025 and 2024. Interest-bearing cash deposits maintained by financial institutions in the United States of America are insured by the Federal Deposit Insurance Corporation (FDIC) up to a maximum of $250,000. Interest bearing deposits in excess of FDIC insured limits are uninsured and unrecoverable in the event a financial institution the Company has a deposit relationship with becomes insolvent. The Company manages uninsured deposit risk by 1) investing in government backed securities and holding such investments to maturity and 2) investing in a series of certificates of deposit at amounts below the FDIC limit at other financial institutions. The Company had no cash balances in excess of FDIC limits as of December 31, 2025 or 2024. **Accounts Receivable and Allowance for Doubtful Accounts** Accounts receivable is recorded net of an allowance for doubtful accounts, if needed. The Company considers any changes to the financial condition of its financial institutions used and any other external market factors that could impact the collectability of its receivables in the determination of its allowance for doubtful accounts. The Company does not have significant accounts receivable due to their billing practices which require upfront payment for services on or before the first of each month. Accordingly, the Company does not expect to have write-offs or adjustments to accounts receivable which could have a material adverse effect on its financial position, results of operations or cash flows as the portion which is deemed uncollectible is already taken into account when the revenue is recognized. **** **Property and Equipment** The Companys primary property and equipment consists of office equipment. Property and equipment is recorded at historical cost. Expenditures for major additions and betterments are capitalized. Maintenance and repairs that do not extend the life of property and equipment are charged to operating expense as incurred. Depreciation of property and equipment is computed under the straight line method of depreciation over the assets estimated useful life. Upon sale or retirement of equipment, the related cost and accumulated depreciation are removed, and any gain or loss is reflected in the statement of operations and cash proceeds, if any, are reflected in the statement of cash flows from investing activities. | | F-8 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **Intangible Assets** The Companys primary intangible assets consist of website development costs and internally developed software used to deliver digital marketing services. The Company expenses website and internally developed software costs incurred during the planning and content development phases of development. The Company expenses hosting costs incurred during all stages of development. The Company capitalizes all costs incurred during active development of the application and infrastructure and graphics, including acquired technology stacks. Software related intangible assets are amortized using the straight-line method over an estimated economic life of three (3) to five (5) years. The Companys most significant intangible asset is software acquired in connection with the HomeQ technology stack purchase in 2024. The Company will complete the remaining development when additional capital is raised to bring the technology to market as intended. **Impairment of Long-Lived Assets** Long lived assets (including intangible assets) are reviewed by the Companys management when there is evidence that events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. Recoverability of assets to be held and used in measured by comparing the carrying amount of an asset or asset group to estimated undiscounted future cash flows expected to be generated by the asset or asset group. If the carrying amount of an asset or asset group exceeds its estimated future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset or asset group exceeds the estimated fair value of the asset or asset group. Long-lived assets to be disposed of by sale are reported at the lower of their carrying amounts or their estimated fair values less costs to sell and are not depreciated. There were no impairments of long lived assets during the year ended December 31, 2025. **Fair Value of Financial Instruments** The Company accounts for certain assets and liabilities at fair value. The hierarchy below lists three levels of fair value based on the extent to which inputs used in measuring fair value are observable in the market. The Company categorizes each of our fair value measurements in one of these three levels based on the lowest level input that is significant to the fair value measurement in its entirety. These levels are: | | Level 1 inputs are based upon unadjusted quoted prices for identical instruments in active markets. Level 1 investments include U.S. government securities, common and preferred stock, and mutual funds. Level 1 assets and liabilities include those actively traded on exchanges. Level 1 inputs are used to determine the value of shares issued as an inducement in connection with the issuance of convertible debt structures. | | | | Level 2 inputs are based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active, and model-based valuation techniques (e.g. the Black-Scholes model) for which all significant inputs are observable in the market or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Where applicable, these models project future cash flows and discount the future amounts to a present value using market-based observable inputs including interest rate curves, credit spreads, foreign exchange rates, and forward and spot prices for currencies. Level 2 inputs are used to determine the fair value of preferred issued for no consideration if there is a prior market transaction. | | | | Level 3 inputs are generally unobservable and typically reflect managements estimates of assumptions that market participants would use in pricing the asset or liability. The fair values are therefore determined using model-based techniques, including option pricing models and discounted cash flow models. Level 3 inputs are used to determine the value of stock warrants, if applicable. | | | | F-9 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) The estimated fair value of certain financial instruments, including accounts receivable, working capital funding loans, accounts payable and accrued expenses, are carried at historical cost basis, which approximates their fair values because of the short-term nature of these instruments. The Companys principal transactions subject to fair value estimates are share based compensation (Level 1) and stock warrants (Level 2). **Convertible Debt** The Company has historically entered into short term convertible debt agreements which include additional inducements including stock, warrants and common stock conversion features. Convertible debt issuances provide bridge capital in between equity raises. Conversion features that appear in convertible notes issued by the Company are accounted for as described below: | | Stock Consideration. The Company treats the issuance of shares of common stock in connection with the issuance of convertible debt as a debt discount, which is recorded as a contra-liability against the debt and amortizes the balance over the life of the underlying debt as amortization of debt discount expense which is included in the caption interest expense in the statement of operations. The offset to contra-liability is recorded as additional paid in capital if the stock consideration is not treated as a derivative. The Company determines the value of stock issued in connection with convertible debt based on quoted market prices for the Companys common stock which is a Level 1 fair value measurement. During the year ended December 31, 2025, the Company did not issue additional consideration to its convertible noteholder. During the year ended December 31, 2024, the Company issued 50,000 shares of common stock as additional consideration to its convertible noteholder (see Note 6). | | | | Warrants. The Company treats the issuance of shares of common stock in connection with the issuance of convertible debt as a debt discount, which is recorded as a contra-liability against the debt and amortizes the balance over the life of the underlying debt as amortization of debt discount expense which is included in the caption interest expense in the statement of operations. The offset to contra-liability is recorded as additional paid in capital if the stock consideration is not treated as a derivative. The Company determines the value of warrants issued in connection with convertible debt using a Black Scholes option pricing model which is a Level 2 fair value measurement. During the year ended December 31, 2025 and 2024, there were no warrants issued as an inducement for a convertible debt issuance. | | | | Embedded Derivatives. If the conversion feature within convertible debt meets the requirements to be treated as a derivative, then the Company will estimate the fair value of the convertible debt derivative using the Black Scholes method upon the date of issuance. If the fair value of the convertible debt derivative is higher than the face value of the convertible debt, the excess is immediately recognized as interest expense. Otherwise, the fair value of the convertible debt derivative is recorded as a liability with an offsetting amount recorded as a debt discount, which offsets the carrying amount of the debt. The convertible debt derivative is revalued at the end of each reporting period and any change in fair value is recorded as a gain or loss in the statement of operations. The debt discount is amortized through interest expense over the life of the debt. During the year ended December 31, 2025 and 2024, there were no embedded derivatives identified. | | If the conversion feature does not qualify for derivative treatment, the convertible debt is treated as traditional debt. | | F-10 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **Warrants** The Company may issue warrants as additional consideration when issuing convertible note financing as a bridge loan in between equity raises. The Company issues detachable freestanding warrants to purchase common stock for cash. The Company does not issue warrants or other financial instruments indexed to the Companys stock, change of control or any other factor not closely related to the warrant. The Company uses the Black-Scholes option pricing model (Binomial Model) to value warrants issued in connection with capital raise transactions. The estimated fair value of a warrant is determined using Level 2 inputs. Inherent in a binomial options pricing model are assumptions related to expected share-price volatility, expected life, risk-free interest rate and dividend yield. The Company estimates the volatility of its common stock based on historical volatility that matches the expected remaining life of the warrants. The risk-free interest rate is based on the U.S. Treasury zero-coupon yield curve on the grant date for a maturity similar to the expected remaining life of the warrants. The expected life of the warrants is assumed to be equivalent to their remaining contractual term. The dividend rate is based on the historical rate, which the Company anticipates as zero. **** **Income Taxes** The Company accounts for income taxes pursuant to the provision of ASC 740-10, Accounting for Income Taxes (ASC 740-10), which requires, among other things, an asset and liability approach to calculating deferred income taxes. The asset and liability approach requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the carrying amounts and the tax bases of assets and liabilities. A valuation allowance is provided to offset any net deferred tax assets for which management believes it is more likely than not that the net deferred asset will not be realized. The Company follows the provision of ASC 740-10 related to Accounting for Uncertain Income Tax Positions. When tax returns are filed, there may be uncertainty about the merits of positions taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. | | F-11 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) Tax positions that meet the more likely than not recognition threshold are measured at the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefit associated with tax positions taken that exceed the amount measured as described above should be reflected as a liability for uncertain tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination. The Company believes its tax positions are all more likely than not to be upheld upon examination. As such, the Company has not recorded a liability for uncertain tax benefits. The federal and state income tax returns of the Company are subject to examination by the IRS and state taxing authorities, generally for three years after they are filed. The Company filed its federal corporate tax returns since inception. **** **Revenue from Contracts with Customers** The Companys performance obligation, associated with digital marketing solutions generally consist of the promise to deliver digital marketing services. Digital marketing solutions are delivered as a service and as such the performance obligation is complete once marketing tools or solutions are made available to the customer, or as determined by the specific terms of the contract, if applicable. The Company charges its clients a fixed monthly retainer for its services and such retainer is automatically renewed on a monthly basis on the first of the month unless cancelled by the client in accordance with the terms of the service agreement. If any customer pays for digital marketing services in advance, those payments are initially recorded as deferred revenue and then recognized as revenue when digital marketing services are delivered. As of December 31, 2025 and 2024, the Company had no deferred revenue recorded. The Companys standard sales terms generally do not generally allow for a right of return due to the nature of digital marketing services. After completion of the Companys performance obligation, there is an unconditional right to consideration as outlined in the contract. Revenue is recognized when performance obligations under the terms of the contracts with customers are satisfied. The Company offers three digital marketing solutions within its single segment business. | 1. | Tradigital Partners - White-Label Digital Marketing Solutions for Ad Agencies. Tradigital Partners is a specialized white-label digital marketing service designed exclusively for advertising agencies to partner their traditional campaigns with digital. This solution allows agencies to expand their service offerings by providing cutting-edge digital marketing solutions under their own brand, without the need for in-house expertise or infrastructure. | | | 2. | Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs. Put-Thru is a digital marketing tech stack designed specifically for small and medium-sized businesses (SMBs). Unlike enterprise-level marketing platforms that require significant investment and expertise, Put-Thru delivers powerful digital advertising solutions at an affordable price point, helping SMBs compete with larger brands. | | | 3. | Pickpocket - DIY Digital Marketing Platform for Small Business Owners. Pickpocket is a do-it-yourself (DIY) digital marketing platform built for small business owners who want to take control of their advertising efforts while cutting out the waste of audiences that dont make sense for their product or service. Designed for businesses with annual revenues between $500,000 and $5 million, Pickpocket leverages behavior-based ID technology to help users build ideal customer profiles and directly target potential buyers through their mobile devices. The main goal of Pickpocket is to directly target your competitors. Although fully developed, Pickpocket has not yet generated revenue, presenting an opportunity for future monetization strategies, including subscriptions, performance-based pricing, or value-added services. | | | | F-12 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) Adhoc marketing services are available on a fee for service basis and include email marketing, automated marketing, content marketing, social media content creation, digital production marketing, branding standards, logo creation, website creature, brochure creation, print marketing, targeted print campaigns, Google and Bind display ads, Google and Bing pay per click campaigns, Google local service ads, Test (SMS) campaigns, search engine optimization, blog creation, voice marketing, radio commercial creation, influencer marketing collaboration and proximity marketing. **Advertising, Marketing and Promotion Costs** The Company expenses advertising, marketing and promotion costs related to its digital marketing offerings in the period in which the expenditure is incurred. Digital marketing services will be promoted through recognized social media networks and other marketing channels, and at targeted events. During the years ended December 31, 2025 and 2024, the Company incurred website, general marketing, advertising, branding and promotion costs of $179,616 and $450,500, respectively. **Capital Raise Promotion Costs** The Company expenses capital raise costs in the period in which the expenditure is incurred. Promotion expenses include digital investor website and processing platform fees, investor relations and related advisory fees, marketing and promotion campaigns to promote the Companys equity raise. During the years ended December 31, 2025 and 2024, the Company incurred capital raise promotion costs of $29,163 and $29,610, respectively. **Share-Based Compensation** Share-based compensation is accounted for based on the requirements of ASC 718 CompensationStock Compensation, which requires recognition in the financial statements of the cost of employee, non-employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award. Share-based compensation is recorded in the statement of operations. Issuances of share-based compensation to date did not include any service performance element and as such equity awards were expensed and reported as share based compensation in the statement of operations when granted to recipients. **** **Basic and Diluted Net Loss Per Share** The Company computes net loss per share in accordance with FASB ASC 260 Earnings per Share (EPS). EPS is computed by dividing net income or loss available to common shareholders by the weighted average number of outstanding common shares during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period. Diluted EPS excludes all potential common shares if their effect is anti-dilutive (See Note 11). **** | | F-13 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **New Accounting Pronouncements** In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures. This ASU is intended to enhance the transparency and decision usefulness of income tax disclosures, primarily related to standardization and disaggregation of rate reconciliation categories and income taxes paid by jurisdiction. The guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted, and can be applied either prospectively or retrospectively. The Company has adopted this ASU for the fiscal year 2025 and its adoption did not have a material impact on its financial statements. In November 2024, the FASB issued ASU 2024-03, Income Statement Reporting Comprehensive Income Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. This ASU is intended to enhance transparency of income statement disclosures primarily through additional disaggregation of relevant expense captions. In January 2025, the FASB issued ASU No. 2025-01, which revises the effective date of ASU No. 2024-03, to clarify that all public business entities are required to adopt the guidance in annual reporting periods beginning after December 15, 2026, and interim periods within annual reporting periods beginning after December 15, 2027, with early adoption permitted. The ASU allows prospective or retrospective application. The Company is currently evaluating the impact of this ASU on its financial statement presentation and disclosures and plans to adopt this pronouncement beginning with its fiscal year beginning January 1, 2027. In November 2024, the FASB issued ASU 2024-04, Debt Debt with Conversion and Other Options (Subtopic 470-20). The amendments in this ASU clarify the requirements for determining whether certain settlements of convertible debt instruments should be accounted for as an induced conversion. The amendments in this ASU are effective for all entities for annual reporting periods beginning after December 15, 2025, and interim reporting periods within those annual reporting periods. Early adoption is permitted for all entities that have adopted the amendments in ASU 2020-06. The amendments in this ASU permit an entity to apply the new guidance on either a prospective or a retrospective basis. The Company is currently evaluating the impact of this ASU on its financial statements and plans to adopt this pronouncement beginning with its fiscal year beginning January 1, 2026. In September 2025, the FASB issued ASU 2025-06, Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software. This ASU is intended to simplify the capitalization guidance by removing all references to software development project stages so that the guidance is neutral to different software development methods. The amendments in this ASU are effective for annual reporting periods beginning after December 15, 2027, and interim reporting periods within those annual reporting periods, with early adoption permitted. The amendments in this update permit an entity to apply the new guidance using a prospective, retrospective or modified transition approach. The Company is currently evaluating the impact of this ASU on its financial statements and plans to adopt this pronouncement beginning with its fiscal year beginning January 1, 2028. | | F-14 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) In December 2025, the FASB issued ASU 2025-11, Interim Reporting (Topic 270) Narrow-Scope Improvements. which is intended to improve the navigability of the guidance in ASC 270, Interim Reporting, and clarify when it applies. Under the amendments, an entity is subject to ASC 270 if it provides interim financial statements and notes in accordance with GAAP. ASU 2025-11 also addresses the form and content of such financial statements, interim disclosures requirements, and establishes a principle under which an entity must disclose events since the end of the last annual reporting period that have a material impact on the entity. ASU 2025-11 is effective for interim reporting periods within annual reporting periods beginning after December 15, 2027, and early adoption is permitted. The Company is currently evaluating the impact of this ASU on its financial statements and plans to adopt this pronouncement beginning with its fiscal year beginning January 1, 2028. The FASB issues ASUs to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company, except for those cited above. **NOTE 4 RELATED PARTY TRANSACTIONS** *Employment Agreement* On January 1, 2021, the Company entered into a 1-year employment agreement (Agreement) with Mr. Jason Wood, the Companys Chief Executive Officer (CEO). The Agreement renews automatically on an annual basis. If the CEO is terminated without cause, then the remaining current contract year shall be paid upon termination. The Company currently pays the CEOs personal expenses in lieu of a direct salary. Compensation paid to the CEO is set forth below: | Schedule of employment agreement | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | Base salary paid | | $ | - | | | $ | - | | | | Automobile lease payments | | | 5,901 | | | | 31,185 | | | | Personal expenses paid on behalf of CEO | | | 1,400 | | | | 21,960 | | | | Interest Accrued or Paid on related party payable to CEO | | | 50,000 | | | | 50,000 | | | | Non-cash compensation | | | - | | | | 10,391 | | | | Health insurance | | | - | | | | 1,000 | | | | Apartment | | | 4,327 | | | | 23,704 | | | | | | | | | | | | | | | Total | | $ | 61,628 | | | $ | 138,240 | | | All compensation paid to the CEO was classified as officer compensation within general and administrative expense in the statement of operations. | | F-15 | | | [Table of Contents](#toc) ** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) *Related Party Notes Payable (Pickpocket)* On January 13, 2021, the Company entered into a share purchase agreement with the Companys CEO to acquire an 80% equity interest in Pickpocket Inc. (Pickpocket) for a purchase price of $1 million and paid consideration in the form of a promissory note bearing simple interest at a rate of 5% per annum. As of the date of acquisition, Pickpocket did not have any operations or significant assets. Upon acquisition, the Company expensed the purchase price as compensation to the officer. The transaction was accounted for on a carryover basis as the CEO was the controlling shareholder in both entities. As of December 31, 2025 and 2024, the Company has accrued interest of $150,000 and $100,000, respectively, included within accrued interest payable related party on the accompanying balance sheet. *Executive Officer Advances to the Company (Related Party Advances)* The Companys CEO and COO provided unsecured credit advances to the Company to fund operations in between financing rounds. These advances do not incur interest and are due on demand. During the year ended December 31, 2025, the CEO repaid two working capital loans totaling $44,914 on behalf of the Company (See Note 5). As of December 31, 2025 and 2024, unpaid credit advances were $93,627 and $295,669, respectively. **NOTE 5 DEBT AGREEMENTS** *Working Capital Funding Loans* The Company finances short term working capital requirements in between capital raises by entering into secured borrowing agreements for which future receivables are pledged to repay these short-term obligations. Funding is generally nonrecourse one-time fixed amount financing arrangements and contain a performance and personal guarantee by the CEO and COO. Repayments are made generally on a weekly basis out of available daily deposits until the financing has been repaid in full. Future sales of revenues are not within the scope of ASC 860 (Transfers and Servicing of Financial Assets), as such these arrangements are accounted for under ASC 470 (Debt) as short term secured credit facilities. Accordingly, these secured borrowings are reported as short term financing on the balance sheet. Upon receipt of financing proceeds the Company recognizes a liability equal to the net proceeds received. Interest expense is recognized when payments are made under this arrangement. Interest is computed using the percentage purchased factor times the payment made under the agreement. Working capital funding loans consisted of the following: | Schedule of working capital funding loans | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | NewCo Capital Group Future Revenue Purchase Agreement dated March 3, 2023 (1) | | $ | - | | | $ | 40,630 | | | | Parkside Funding Group LLC Revenue Purchase Agreement dated August 3, 2023 (2) | | | - | | | | 49,284 | | | | Funding Futures Revenue Purchase Agreement dated February 27, 2024 (3) | | | 15,982 | | | | 25,982 | | | | ClearThink Capital LLC (4) | | | - | | | | 50,000 | | | | Total working capital funding loans | | $ | 15,982 | | | $ | 165,896 | | | | | F-16 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) | (1) | On March 2, 2023, the Company entered into a future revenue purchase agreement and received proceeds of $120,000 (net of underwriting and original fees of $7,200) for which $169,200 will be repaid in 36 weekly installments of $4,700, with a minimum payment of 10% of banking deposits. This working capital loan is secured by substantially all of the Companys assets and a personal guarantee by the Companys CEO and COO. The percentage purchased factor representing interest expense under this arrangement was approximately 29.1% (including underwriting fees, origination fees and financing spread). In the event of default, the Company may be required to pay additional fees of 30% of the unpaid balance to cover legal fees required by the third party to pursue collection in the event of default. During the year ended December 31, 2025, the Companys CEO advanced the Company $5,630 to repay the loan in full. | | | (2) | On August 3, 2023, the Company entered into a future revenue purchase agreement and received proceeds of $57,000 (net of $3,000 in underwriting fees) for which $84,000 will be repaid in weekly installments of $3,231 with a minimum payment of 22% of banking deposits. This working capital loan is secured by substantially all of the Companys assets and a personal guarantee by the Companys CEO and COO. The percentage purchased factor representing interest expense under this arrangement was approximately 32.1% (including underwriting fees, origination fees and financing spread). In the event of default, the Company may be required to pay a fixed default penalty of $2,500 and additional fees of 33% of the unpaid balance to cover legal fees required to pursue collection in the event of default. As of December 31, 2023, the required payments were not made, and the Company was in default. On August 23, 2023, the Company entered into a Settlement Agreement and General Release with the lender to settle unpaid advances. During the year ended December 31, 2025, the Companys CEO advanced the Company $39,284 to repay the loan in full. | | | (3) | On February 27, 2024, the Company entered into a future revenue purchase agreement and received proceeds of $18,000 (net of $2,000 in underwriting fees) for which $29,980 will be repaid in daily installments of $428, with a minimum payment of 9% of banking deposits. This working capital loan is secured by substantially all of the Companys assets and a personal guarantee by the Companys CEO. The percentage purchased factor representing interest expense under this arrangement was approximately 66.1% (including underwriting fees, origination fees and financing spread). In the event of default, the Company may be required to pay a fixed default penalty of $2,500 or up to 25% of the unpaid balance to cover legal fees required to pursue collection in the event of default. During the year ended December 31, 2025, the Company partially repaid this funder loan. | | | (4) | As more fully described in Note 9, Strata Purchase Agreement, the Company borrowed $87,500 in 2025 and $50,000 in 2024 (to cover operating expenses associated with the audit of the financial statements). On October 1, 2025, the Company entered into a convertible note agreement with ClearThink Capital Partners LLC to formalize the terms and conditions for the amounts borrowed. | | | | F-17 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **NOTE 6 CONVERTIBLE NOTE AGREEMENT** ** As of December 31, 2025, the Company had four outstanding convertible den agreements, of which three of these convertible debt agreements were entered into during the year ended December 31, 2025. Convertible debt outstanding consisted of the following issuances: | Schedule of convertible note agreement | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | Convertible Note, dated April 25, 2023, fixed installments of $26,889, matured in June 2024 and currently in default (1) | | $ | 83,894 | | | $ | 133,894 | | | | Convertible Note, dated September 30, 2025, lumpsum repayment at maturity on June 30, 2026 (2) | | | 30,000 | | | | - | | | | Convertible Note, dated October 1, 2025, lumpsum repayment at matured on December 31, 2025 (2) | | | 112,500 | | | | - | | | | Convertible Note, dated November 6, 2025, lumpsum repayment at maturity on September 30, 2026 (2) | | | 120,000 | | | | - | | | | | | | | | | | | | | | Total Convertible Note | | $ | 346,394 | | | $ | 133,894 | | | | Deduct: Unamortized Original Issue Discount (1)(2) | | | (35,560 | ) | | | - | | | | Convertible Note principal balance payable | | $ | 310,834 | | | $ | 133,894 | | | | Add: Convertible Note interest payable (1)(2) | | | 118,902 | | | | 75,777 | | | | Total Convertible Note payable | | $ | 429,736 | | | $ | 209,671 | | | | (1) | LGH Investments LLC. On April 25, 2023, the Company entered into a convertible debt agreement with a 10% original issue discount (OID) on a face value of $220,000; and an additional interest charge of $22,000 at the time of issuance. The fair value of common stock issued as an inducement was $62,500 and recognized as an additional OID. The convertible dent agreement included a detachable warrant to purchase up to 200,000 shares of common stock at an exercise price of $5.00 per warrant, and a common stock conversion feature with a conversion rate of $1.50 per dollar of principal outstanding which was later decreased on January 29, 2024 to $0.50, as part of a debt modification to cure a default which occurred due to nonpayment. The conversion ratio modification did not substantively change the cash flows associated with the original Convertible Note; however, the modification resulted in a substantive change in the conversion feature. This modification of the conversion feature was accounted for as a debt extinguishment and a loss on extinguishment of $11,408 was recognized during the year ended December 31, 2024. During the year ended December 31, 2024, the Company recorded default penalty interest of $53,778 as a result of not paying in accordance with the terms and conditions of convertible debt agreement. On February 3, 2024, $50,000 in outstanding principal into 100,000 shares of common stock. On October 28, 2025, $50,000 in outstanding principal into 100,000 shares of common stock. | | | (2) | ClearThink Capital Partners LLC. The Company entered into three separate convertible debt agreements with the following terms and conditions: | | | | On September 30, 2025, the Company entered into a convertible debt agreement with a face value of $30,000 (including a 20% OID) and additional interest of 15%, all of which is payable upon maturity on June 30, 2026. During the year ended December 31, 2025, the Company recognized $5,000 as an OID, amortized $1,667 in OID and recognized additional interest expense of $4,500. As of December 31, 2025, the Company had $3,333 of unamortized OID and accrued interest payable of $4,500. | | | | F-18 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) | | On October 1, 2025, the Company entered into a convertible debt agreement with a face value of $206,250 (including a 50% OID) and additional interest of 10%, all of which is payable upon maturity on December 31, 2025. During the year ended December 31, 2025, the Company recognized $68,750 as an OID, amortized $68,750 in OID and recognized additional interest expense of $20,625. As of December 31, 2025, the Company had no remaining unamortized OID and accrued interest payable of $20,625. On October 20, 2025, the Company converted $93,750 in outstanding principal into 627,510 shares of common stock at a conversion price of $0.15. Subsequent to December 31, 2025, the Company converted the remaining outstanding debt balance of $133,125 into 1,331,250 shares of common stock at a conversion price of $0.10. | | | | On November 6, 2025, the Company entered into a convertible debt agreement with a face value of $120,000 (including a 20% OID) and additional guaranteed interest of 18,000, all of which is payable upon maturity on September 30, 2026. The Company issued 50,000 shares of restricted stock with a fair value of $15,520 as an additional inducement. During the year ended December 31, 2025, the Company recorded $32,520 as an OID and amortized $3,293 in OID. As of December 31, 2025, the Company had $32,227 of unamortized OID. | | **NOTE 7 OPERATING LEASE RIGHT OF USE ASSET AND LIABILITY** ** On May 1, 2021, the Company entered into a 4 year office non-cancellable operating lease agreement commencing on June 16, 2021 and recorded a right of use asset and liability of $104,665. On January 31, 2024, the Company abandoned its office space as part of its decision to transition to a remote working environment and entered into early lease termination negotiations with the landlord. On March 29, 2024, the Company finalized an early termination of its operating lease agreement with its landlord. Under the terms of the lease termination agreement dated March 29, 2024, the Company agreed to pay a lease termination fee of $33,895, which is included on the balance sheet within accrued expenses. The Company and landlord agree to settle the lease termination fee in exchange for digital marketing services to be provided by the Company during the first quarter of 2024, after the landlord completes planned renovations to the building. The Company recognized a net loss of $29,242 under the caption Loss on termination of operating lease within the statement of operations for the year ended December 31, 2024. **NOTE 8 INCOME TAXES** The Companys deferred tax assets predominantly consist of temporary differences arising from net operating loss carryforwards, accrued compensation and shared based compensation. In assessing the ability to realize the deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. A significant piece of objective negative evidence considered in managements evaluation of the realizability of its deferred tax assets was the limited financial history and forecasted losses during the first full year of operations of the Company. On the basis of this evaluation, management recorded a valuation allowance against all deferred tax assets as the ultimate realization of deferred tax assets is dependent on the generation of future taxable income during the period in which these temporary differences become deductible. | | F-19 | | | [Table of Contents](#toc) **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) The Companys net deferred tax assets consisted of the following: | Schedule of deferred tax assets | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | Deferred tax assets: | | | | | | | | | | | Net operating loss carryforward | | $ | 1,810,337 | | | $ | 1,684,352 | | | | Share-based compensation | | | 505,862 | | | | 501,224 | | | | Charitable contributions | | | 1,079 | | | | 1,079 | | | | Total deferred tax assets | | $ | 2,317,278 | | | $ | 2,186,655 | | | | Less: valuation allowance | | | (2,253,862 | ) | | | (2,129,392 | ) | | | Total deferred tax assets, net | | $ | 63,416 | | | $ | 57,263 | | | | | | | | | | | | | | | Deferred tax liabilities: | | | | | | | | | | | Depreciation | | $ | 1,351 | | | $ | 1,351 | | | | Accrued compensation | | | 62,065 | | | | 55,912 | | | | Total deferred tax liabilities | | $ | 63,416 | | | $ | 57,263 | | | | | | | | | | | | | | | Net deferred tax asset or liability | | $ | - | | | $ | - | | | | Schedule of deferred tax asset valuation allowance | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | Deferred tax asset valuation allowance: | | | | | | | | | | | Beginning balance | | $ | (2,129,392 | ) | | $ | (2,129,392 | ) | | | Increase | | | (124,470 | ) | | | - | | | | Ending balance | | $ | (2,253,862 | ) | | $ | (2,129,392 | ) | | As of December 31, 2025 and 2024, the Company provided a 100% valuation allowance against the net deferred tax assets. Provision for income tax (benefit) effective rates, which differs from the federal and state statutory rates were as follows for the years ended: | Schedule of provision for income tax (benefit) effective rates | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | Tax at U.S. federal statutory rate | | | 21.00 | % | | | 21.00 | % | | | State, net of federal benefit | | | 5.85 | % | | | 5.73 | % | | | Non-Deductible Expenses | | | -0.54 | % | | | -0.94 | % | | | Change in valuation allowance | | | -26.31 | % | | | -25.79 | % | | | | | | 0.00 | % | | | 0.00 | % | | The Company files U.S. federal income tax returns with the Internal Revenue Service (IRS). As of December 31, 2025, the Company is currently not under examination by the IRS. The Company did not have any unrecognized tax benefits at either December 31, 2025 or 2024. If applicable in the future, any interest and penalties related to uncertain tax positions will be recognized in income tax expense. The Company files state income tax returns in Nevada (state of incorporation) and Florida (state in which the Company conducts business). As of December 31, 2025, the Company is currently not under examination by either state tax authority. **** | | F-20 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **NOTE 9 CAPITAL STRUCTURE** During the year ended December 31, 2025 and 2024, there were no equity transactions that could result in a change in control of the Company which would trigger any conversion provision contained within the Companys Convertible Note, Series A or B preferred stock agreements. The following is a description of the Companys equity instruments: | | Series A Preferred Stock | | The Company is authorized to issue 1 million shares $0.001 par value Series A preferred stock (Series A). The holder of Series A preferred stock is entity to 80% of all voting rights available at the time of any vote. In the event of liquidation or dissolution of the Company, the holders of Series A preferred stock are entitled to share ratably in all assets remaining after payment of liabilities and have no liquidation preferences. Holders of Series A preferred stock have a right to convert each share of Series A into five shares of common stock. On December 1, 2020, the Company issued 1 million shares of Series A preferred stock to the CEO of the Company for no consideration. There were no changes in Series A shares during the years ended December 31, 2025 or 2024. **** | | Series B Preferred Stock | | **** The Company was authorized to issue 260,000 shares $0.001 par value Series B preferred stock (Series B). In September 2022, the Company increased the Series B preferred stock authorized shares to 560,000. The holder of Series B preferred stock do not have any voting rights. In the event of liquidation or dissolution of the Company, the holders of Series B preferred stock are entitled to share ratably in all assets remaining after payment of liabilities and have no liquidation preferences. Holders of Series B preferred stock have a right to convert each share of Series B on a prorate basis of exactly ten (10) percent of the issued and outstanding common stock of the Company. The ultimate redemption value of Series B Preferred stock is tied to the value of the Companys common stock. In 2020, the Company issued 260,000 shares of Series B preferred stock for no additional consideration at a fair value of $260. In 2022, the Company issued 300,000 shares of Series B preferred stock as compensation to the Chief Revenue Officer (CRO) of the Company. The Company estimated the fair value of Series B at $1.50 per share (average transaction price for common stock sold during the same period), which resulted in a total fair value of $450,000. As of December 31, 2025 and 2024, the Companys CRO beneficially held 404,000 Series B shares and indirectly through his spouse and son held 196,000 Series B shares. There were no changes in Series B shares during the years ended December 31, 2025 or 2024. **** | | F-21 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** | | Common Stock | | As of December 31, 2025, the Company had 50 million authorized shares of common stock with a par value of $0.001, of which 15,306,108 were issued and outstanding. Common stockholders are entitled to one vote per share on all matters submitted to a vote of stockholders. As of December 31, 2025 and 2024, Company insiders held in aggregate 6.8 million shares and 7.5 million shares of common stock, respectively. The Companys CEO controls approximately 91% of the voting power of the Companys common stock. | | Strata Purchase Agreement | | On November 29, 2023, the Company entered into a 24-month Strata Purchase Agreement (Strata Agreement) with a private investor (ClearThink). Under the terms of the Strata Agreement, ClearThink committed to purchase up to $5,000,000 of the Companys registered common stock with a purchase price equal to 80% of the average of the two lowest daily stock prices during a ten (10) day trading period. The Strata Agreement requires a minimum purchase of $25,000 with a maximum purchase at the lesser or $1,000,000 or 500% of the daily average shares traded for the prior 10-day period. At no time shall the total number of shares purchased under this Strata Agreement exceed 9.99% of the Companys outstanding common stock. ClearThink made an initial purchase of 400,000 shares of restricted stock in exchange for $100,000. Additionally, the Company issued an additional 200,000 shares of common stock to ClearThink as additional consideration which had a fair value of $50,000. During the year ended December 31, 2025, the Company issued 500,000 shares of common stock under the Strata Agreement at a price per share of $0.20 and received net proceeds of $100,000, which was used for operations. **** **NOTE 10 SHARED BASED COMPENSATION AND WARRANTS** **Share-Based Compensation** **** During the years ended December 31, 2025 and 2024, the Company issued 42,000 and 10,500 shares of common stock, respectively, as share based compensation to its Chief Operating Officer as part of his monthly compensation package. The fair value of shared based compensation recognized during the years ended December 31, 2025 and 2024 was $17,178 and $7,735, respectively. During the year ended December 31, 2024, the Company did not issue any shares of common stock as based compensation to any employees. During the years ended December 31, 2025 and 2024, the Company issued 300,681 and 118,975 shares of common stock, respectively, in partial satisfaction of amounts owed to its consultants and financial advisors totaling $115,000 and $90,001, respectively. The Company did not adopt stock option incentive plan during the years ended December 31, 2025 and 2024. **** | | F-22 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **Warrants to Purchase Common Stock** On October 1, 2021, the Company issued 200,000 detachable warrants at an exercise price of $3.00 per warrant in connection with a private equity offering. While the Company contemporaneously issued warrants in connection with this capital raise transaction, these warrants are subject to separate agreements with different terms and conditions that are not closely related. The warrants issued in connection with the sale of common stock may be exercised at the option of the purchaser and may only be settled in shares of common stock upon payment of the exercise price stated in the stock purchase agreement. These freestanding warrants are classified as an equity instrument and have no expiration date. The fair value of detachable warrants on the grant date was $0 using a Black-Scholes option pricing model with a stock price of $0.25, exercise price of $3.00, risk free rate of 4.57%, volatility of 25% (logarithmic average due to limited exchange pricing data) and a dividend rate of 0% and a warrant term of 10 years (as the Companys warrants have no expiration date). During the years ended December 31, 2025 and 2024, there were no exercises of warrants to purchase common stock. On April 25, 2023, the Company issued 200,000 detachable freestanding warrants at an exercise price of $5.00 per warrant, as additional consideration in connection with its Convertible Note (see Note 6). While the Company contemporaneously issued warrants in connection with a Convertible Note issuance, these warrants are subject to separate agreements with different terms and conditions that are not closely related. The settlement and/or termination of the Convertible Note does not cause the warrant agreement to terminate or cause the terms and conditions to change due to changes in the Note instrument. The warrants issued in connection with the sale of common stock may be exercised at the option of the purchaser and may only be settled in shares of common stock upon payment of the exercise price stated in the stock purchase agreement. These freestanding warrants are classified as an equity instrument and have no expiration date. During the years ended December 31, 2025 and 2024, there were no exercises of warrants to purchase common stock. The table below summarizes the status of warrants outstanding and exercisable as follows: | Schedule of warrants outstanding | | | | | | | | | | | | | | | | | | | | | 2025 | | | 2024 | | | | | | Warrants | | | Weighted Average Exercise Price | | | Warrants | | | Weighted Average Exercise Price | | | | | | | | | | | | | | | | | | | Warrants outstanding, January 1, | | | 400,000 | | | $ | 4.00 | | | | 400,000 | | | $ | 4.00 | | | | Issued | | | - | | | | - | | | | - | | | | - | | | | Exercised | | | - | | | | - | | | | - | | | | - | | | | Expired | | | - | | | | - | | | | - | | | | - | | | | Warrants outstanding, December 31, | | | 400,000 | | | $ | 4.00 | | | | 400,000 | | | $ | 4.00 | | | | | | | | | | | | | | | | | | | | | | | Warrants exercisable, December 31, | | | 400,000 | | | $ | 4.00 | | | | 400,000 | | | $ | 4.00 | | | | | F-23 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **NOTE 11 WEIGHTED AVERAGE COMMON SHARES** The Company reported a net loss during the years ended December 31, 2025 and 2024, as such, the inclusion of potentially dilutive securities in the computation of Diluted EPS would be anti-dilutive. Potentially dilutive securities excluded from the computation of diluted EPS was as follows: | Schedule of anti-dilutive earnings per share | | | | | | | | | | | | | DECEMBER 31, | | | | | | 2025 | | | 2024 | | | | | | | | | | | | | Convertible Note (see Note 6) | | | 7,317,163 | | | | 337,776 | | | | Series A Preferred (see Note 9) | | | 5,000,000 | | | | 5,000,000 | | | | Series B preferred stock (see Note 9) | | | 1,530,611 | | | | 1,353,954 | | | | Detachable common stock warrants (see Note 10) | | | 400,000 | | | | 400,000 | | | | Total anti-dilutive securities excluded from diluted weighted average common shares | | | 14,247,774 | | | | 7,091,730 | | | **NOTE 12 COMMITMENTS AND CONTINGENCIES** **** In the ordinary course of business, it is possible that the Company may be the subject of lawsuits and claims from time to time. The Companys management, with input from legal counsel, assesses such contingent liabilities, and such assessment inherently involves an exercise in judgment. In assessing loss contingencies related to legal proceedings pending against us or unasserted claims that may result in proceedings, evaluates the perceived merits of any legal proceedings or unasserted claims as well as the perceived merits of the amount of relief sought or expected to be sought therein. If the assessment of a contingency indicates that a probable and material loss has been incurred and the amount of liability can be estimated, then the estimated liability would be accrued in the financial statements. If the assessment indicates a potentially material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, is disclosed. Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. The Company is not party to any pending or threatened litigation in connection with its principal business activities. **NOTE 13 - REVENUE CONCENTRATIONS** During the year ended December 31, 2025, the Company had one customer whose revenues represented approximately 12% of total revenues. During the year ended December 31, 2024, the Company did not have any customers whose revenue exceeded 10% of total revenues. During the year ended December 31, 2025, the Companys revenue was comprised of $64,669 from customers in Europe and $1,023,281 from customers in the United States. During the year ended December 31, 2024, all of the Companys revenue was comprised of customers in the United States. | | F-24 | | | [Table of Contents](#toc) **** **SPECIFICITY, INC.** Notes to Financial Statements (Expressed in U.S. Dollars) **** **NOTE 14 SUBSEQUENT EVENTS** In accordance with ASC 855-10 the Company has analyzed its operations subsequent to the year ended December 31, 2025, to the date these financial statements were issued, and determined that the following subsequent events should be disclosed in these financial statements. | | On January 15, 2026, LGH Investments LLC elected to convert the remaining outstanding debt balance of $133,125 into 1,331,250 shares of common stock at a conversion price of $0.10. | | | | F-25 | | |